NPPE Consumer & Marketplace Insight Lead

Position Snapshot

Location: La Tour-de-Peilz, Switzerland
Company: Nestle Purina Petcare Europe (NPPE)
Act. Rate: Full-Time, 100%
Type of contract: Permanent contract

What we offer at Nestlé Purina

Exciting opportunities to develop your career your way; across different brands, businesses, functions, and regions.
Flexible working arrangements - facilitating creativity and collaboration
A culture of respect, with diversity, equity and inclusion at its core. Learn more here.
A dynamic international environment empowering you to learn, develop and grow.

Don't hesitate to connect with us during the recruitment process to learn more.

Position Summary

At Nestlé Purina, we're on a mission to enrich the lives of pets, the people who love them, and the planet we share.

Join us, and you'll discover a world where your skills, knowledge, and passion can flourish. As part of our supportive and dynamic environment, you'll be encouraged to challenge norms, experiment with new ideas, and drive meaningful change. At Purina, you're not just part of a team; you're part of a movement to create a better world for pets and people alike.

As a NPPE Consumer & Marketplace insight Lead, you will be the business partner for Purina EUR Generating Demand teams and other relevant functions, playing a crucial role in driving consumer understanding and market analysis to inform strategic business decisions. This will involve conducting research, analyzing data, and collaborating with cross-functional teams to provide actionable insights. Your focus will be on driving the learning agenda about petcare consumers, shoppers, and the marketplace. By leveraging your expertise, you will contribute to shaping the future direction of our business and ensuring that our products and services meet the evolving needs of our target audience.

A Day in the Life of a NPPE Consumer & Marketplace insight Lead

• Drive insight agenda for category strategy: Champion category and consumer insights, leading insight activities to close knowledge gaps and identify new growth opportunities
• Deep understanding of consumers: Support brand builders with relevant consumer research and synthesis to inform winning actions
• External focus and insight into action: Synthesize and disseminate category/segment/brand insights from multiple sources to drive actionable strategies
• Consumer input into brand strategy: Support brand teams in defining insight needs and research, providing guidance on methodologies and interpretation of results
• Collaboration with Purina functions and other regions: Coordinate global projects and ensure holistic petcare consumer understanding
• CMI functional capabilities as a center of excellence: Develop guidelines and toolkits, manage DIY research capabilities, and leverage central resources
• Agencies oversight: Ensure the application of appropriate methodologies and standards in research studies, nurture relationships with research agency partners
• Budget management: Accurate tracking of research project budgets in collaboration with the CMI team

What will make you successful

• Established experience in market research at Nestlé or equivalent FMCG or major research agencies
• Proficiency in a wide range of research methodologies (quantitative, qualitative, DIY, AI, panels, behavioral, etc.) across various research areas (product research, innovation & renovation, packaging, communication & digital, portfolio, marketing mix modeling)
• Experience in leading large-scale insights projects in a multi-market environment with complex stakeholder management
• Strong knowledge of generating demand dynamics and business principles
• Familiarity with Continuous and Syndicated Data (Retail Measurement and Consumer Panel data), as well as Brand Health Tracking
• Fluent in English, any other language is an asset

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.

At Nestlé Purina PetCare, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people's lives that we touch every single day.

Be a force for good. Join Nestlé and visit us on www.nestle.com.