Consumer Insights Executive

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

JOB TITLE: Consumer Insights Executive

FUNCTION: Marketing

SUB-FUNCTION: Marketing – Insights, Analytics & Foresights

LOCATION: Lahore, Pakistan

ROLE POSITIONING AND OBJECTIVES

• The Consumer Insights Executive is responsible for supporting the Insights team in implementing consumer, customer and competitor insights and foresights for Combustibles and New Categories.
   
• The role will support the execution of the insights plan and implement, manage and report on consumer research to drive the business towards consumer centricity and a single view of the consumer.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Assist in bringing the consumer perspective to marketing decision making by driving analysis and research activities (qualitative & quantitative) to consolidate insights and recommendations
• Scope & gather context from end market in order to prepare, effectively analyse and report on consumer insights delivering to business need
• Assist with leadng consumer research projects and syndicated studies ensuring on-time - in full delivery of outputs at defined quality standard
• Effectively manage stringent project timelines for a fast paced business environment through prioritising tasks and objectives in order to manage time and resources appropriately
• Support end-to-end management of research projects as required (including questionnaire design, programming, execution)
• Translate data & information into impactful insights & foresights and convey analysis and recommendations via presentations and written reports to internal partners
• Support the team on insight generation through aggregation and synthesis of multiple studies and data sources conducted over a period of time
• Manage information systems, internal data and research reports, ensuring ease of accessibility across the organization

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE  

• Degree in Marketing, Business Administration, Psychology, Analytics or related field.
• At least 3 years prior experience within a similar role – market research / consumer insights
• Experienced in performing a range of qualitative and quantitative research
• Understanding of research methodologies and solid analytic skills including: ability to synthesize information, identify trends, reduce complexity and identify key opportunities.
• Strong analytic skills & critical/creative thinking skills
• Advanced Microsoft Office Skills (PowerPoint / Excel)
• Project management experience and strong planning & prioritization skills
• Proficiency in English, possessing strong communication skills

BENEFICIAL

• Experience in both research agency as well as client side
• Familiarity with Power BI & Python

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!