Marketing Manager, Service Marketing

Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Responsibilities

• Responsible for planning, creating, and executing service offerings and campaigns to grow BD's service portfolio, and increasing customer satisfaction

• Educate both internal and external stakeholders about service features and their benefits

• Ability to work cross functionality and work well under pressure with competing and shifting deadlines

• Responsibilities include oversight of NEW MMS Support marketing programs end to end

• Responsible for crafting the strategy around the messaging and marketing for new launches

• Create content (e.g. sales enablement documentation,  case studies , videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of the portfolio

• Assist members of our sales team (at times lead) on calls with prospects when appropriate to provide deeper dives into the services

• Speak and present both internally and externally to promote the story and value messaging

• Measure and optimize the buyer journey as it relates to adoption and usage.

• Develop financial modeling, ROI and cost models for new services or changes to existing 

Requirements:

• Minimum BA/BS degree

• Minimum 4 years of marketing experience in downstream marketing, product marketing, and/or product management (service marketing is a plus)

• Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role

• Proficiency in content management

• Demonstrated ability to work in a collaborative, cross-team capacity

• Expert in power point

• Strategic thinker, visionary

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers  

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture.  We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You .

Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles.

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