Digital & E-commerce Manager M/W/X
Infos sur l'emploi
- Date de publication :30 janvier 2025
- Taux d'activité :100%
- Type de contrat :Durée indéterminée
- Télétravail :Possible
- Lieu de travail :Route du Muids, 5, 1272 Genolier
Company Overview:
Nescens, founded by the renowned Prof. Jacques Proust, is a leading Swiss brand specializing in anti-aging and preventive health. With expertise spanning cosmeceutical products, medical diagnostics, and luxury wellness programs, we strive to redefine well-being and enhance quality of life. Our team is driven by innovation, precision, and a passion for excellence.
Position Summary:
We are looking for an experienced and dynamic E-commerce Manager to lead the digital retail strategy and operations of our company. As the E-commerce Manager, you will optimize our online sales channels, enhance customer experience, and implement innovative marketing strategies to maximize revenue growth. This role is ideal for someone with a passion for digital commerce, strong analytical skills, and a creative approach to problem-solving.
Key Responsibilities
1. Digital Strategy Development and Sales Optimization
- Design and execute comprehensive e-commerce strategies to drive online sales and brand visibility.
- Define and reinforce revenue objectives, emphasizing the impact on total sales (products and booking).
- Set and achieve clear sales targets, including average basket size and conversion rate improvements.
2. Website and CMS Management
- Oversee the management and optimization of the Content Management System (CMS), including updates to design, structure, and content.
- Ensure seamless integration of plugins, tools, and APIs with the CMS.
- Manage and optimize the back office of Shopify or equivalent platforms to ensure efficient operation and functionality.
- Collaborate with developers and external technical teams for system improvements and troubleshooting.
3. Supplier and Inventory Management
- Manage supplier relationships to ensure smooth product sourcing and inventory flow.
- Oversee product catalog updates, including pricing, stock levels, and descriptions.
- Implement automated processes for supplier integrations and inventory tracking within the CMS.
4. Marketing and Campaign Management
- Plan and implement digital marketing campaigns, including Google Ads, SEO, and social media advertising (Meta, LinkedIn, YouTube).
- Develop and optimize automated email marketing campaigns (cart abandonment follow-ups, post-purchase, reactivation, etc.) using tools like Klaviyo and Salesforce.
- Expand marketing channels to include SMS and WhatsApp automation where relevant.
- Create retargeting campaigns to convert potential leads into customers.
- Explore influencer marketing with a strong ROI-driven and affiliate-based approach.
- Support ePR efforts in collaboration with the marketing team.
5. Customer Retention & Subscription Strategy
- Develop strategies to increase purchase frequency and optimize the subscription model.
- Leverage automation to enhance customer retention and subscription engagement.
6. Advertising & Performance Marketing
- Implement advanced retargeting strategies to increase conversions.
- Explore and integrate influencer marketing with a data-driven ROI approach.
- Optimize affiliate marketing efforts to expand reach and engagement.
7. Analytics and Reporting
- Monitor key performance indicators (KPIs) such as conversion rates, average order value, and traffic.
- Use tools like Google Analytics and Power BI to analyze trends and identify opportunities for growth.
- Report regularly to the leadership team with actionable insights.
8. Customer Experience
- Enhance the customer journey by creating personalized shopping experiences.
- Manage customer service inquiries and post-sale follow-ups to ensure high satisfaction levels.
- Develop loyalty programs to retain and engage returning customers.
9. Collaboration and Team Management
- Work closely with the marketing, product development, and logistics teams to align e-commerce initiatives with company goals.
- Coordinate with external agencies and partners for advertising and technical support.
What We’re Looking For
Skills and Competencies
- Expertise in managing e-commerce platforms (e.g., Shopify).
- Strong knowledge of SEO/SEA and digital marketing strategies.
- Experience in marketing automation across multiple channels (email, SMS, WhatsApp).
- Proficiency in data analysis tools (Google Analytics, Hotjar) and CRM systems (Salesforce).
- Creative mindset with an eye for design and branding.
- Excellent organizational and multitasking abilities.
Experience
- Bachelor’s degree in digital marketing, business, or a related field.
- Minimum 5 years of experience in e-commerce management or digital marketing.
- Experience in the luxury, hospitality, or retail sector is a strong advantage.
Languages
- Fluency in English and French; additional languages are a plus.
What We Offer
- A unique opportunity to work with a prestigious luxury brand.
- Competitive salary and comprehensive benefits.
- A collaborative environment with opportunities for professional growth.
- Access to Nescens products and services to support your well-being.
- A chance to contribute to a brand that combines science, luxury, and innovation.
Note: Nescens is an equal opportunity employer. We welcome candidates from diverse backgrounds to apply.
Contact
- Pierre TrehorelÉcrire un email
