Key Responsibilities

1. Digital Strategy Development and Sales Optimization

• Design and execute comprehensive e-commerce strategies to drive online sales and brand visibility.
• Define and reinforce revenue objectives, emphasizing the impact on total sales (products and booking).
• Set and achieve clear sales targets, including average basket size and conversion rate improvements.

2. Website and CMS Management

• Oversee the management and optimization of the Content Management System (CMS), including updates to design, structure, and content.
• Ensure seamless integration of plugins, tools, and APIs with the CMS.
• Manage and optimize the back office of Shopify or equivalent platforms to ensure efficient operation and functionality.
• Collaborate with developers and external technical teams for system improvements and troubleshooting.

3. Supplier and Inventory Management

• Manage supplier relationships to ensure smooth product sourcing and inventory flow.
• Oversee product catalog updates, including pricing, stock levels, and descriptions.
• Implement automated processes for supplier integrations and inventory tracking within the CMS.

4. Marketing and Campaign Management

• Plan and implement digital marketing campaigns, including Google Ads, SEO, and social media advertising (Meta, LinkedIn, YouTube).
• Develop and optimize automated email marketing campaigns (cart abandonment follow-ups, post-purchase, reactivation, etc.) using tools like Klaviyo and Salesforce.
• Expand marketing channels to include SMS and WhatsApp automation where relevant.
• Create retargeting campaigns to convert potential leads into customers.
• Explore influencer marketing with a strong ROI-driven and affiliate-based approach.
• Support ePR efforts in collaboration with the marketing team.

5. Customer Retention & Subscription Strategy

• Develop strategies to increase purchase frequency and optimize the subscription model.
• Leverage automation to enhance customer retention and subscription engagement.

6. Advertising & Performance Marketing

• Implement advanced retargeting strategies to increase conversions.
• Explore and integrate influencer marketing with a data-driven ROI approach.
• Optimize affiliate marketing efforts to expand reach and engagement.

7. Analytics and Reporting

• Monitor key performance indicators (KPIs) such as conversion rates, average order value, and traffic.
• Use tools like Google Analytics and Power BI to analyze trends and identify opportunities for growth.
• Report regularly to the leadership team with actionable insights.

8. Customer Experience

• Enhance the customer journey by creating personalized shopping experiences.
• Manage customer service inquiries and post-sale follow-ups to ensure high satisfaction levels.
• Develop loyalty programs to retain and engage returning customers.

9. Collaboration and Team Management

• Work closely with the marketing, product development, and logistics teams to align e-commerce initiatives with company goals.
• Coordinate with external agencies and partners for advertising and technical support.

What We’re Looking For

Skills and Competencies

• Expertise in managing e-commerce platforms (e.g., Shopify).
• Strong knowledge of SEO/SEA and digital marketing strategies.
• Experience in marketing automation across multiple channels (email, SMS, WhatsApp).
• Proficiency in data analysis tools (Google Analytics, Hotjar) and CRM systems (Salesforce).
• Creative mindset with an eye for design and branding.
• Excellent organizational and multitasking abilities.

Experience

• Bachelor’s degree in digital marketing, business, or a related field.
• Minimum 5 years of experience in e-commerce management or digital marketing.
• Experience in the luxury, hospitality, or retail sector is a strong advantage.

Languages

• Fluency in English and French; additional languages are a plus.

What We Offer

• A unique opportunity to work with a prestigious luxury brand.
• Competitive salary and comprehensive benefits.
• A collaborative environment with opportunities for professional growth.
• Access to Nescens products and services to support your well-being.
• A chance to contribute to a brand that combines science, luxury, and innovation.

Note: Nescens is an equal opportunity employer. We welcome candidates from diverse backgrounds to apply.