• Develop, implement, and monitor comprehensive brand strategies forexisting and new products.
• Develop and define product naming, logos and visual identity in line with general brand identity and trademark strategy and oversee the creation of documentation & content that supports brand messaging.
• Monitor, improve and secureEcorobotix’strademarks protection.
• Update, maintain and internally promote our corporate brand identity and guidelines.
• Lead the brand positioning strategy to differentiate Ecorobotix in the agricultural technology market and ensure a strong, unique value proposition.
• Conduct market research and analyze consumer insights to identify opportunities for brand growth.
• Collaborate with the marketing team to plan and execute campaigns that reinforce brand identity and increase awareness in the B2B sector.
• Ensure brand consistency across all communication channels.
• Work closely with sales, product management and customer service teams to ensure that all brand touchpoints align with the desired brand image and messaging.
• Manage relationships with internal stakeholders and externalpartners (trademark lawyers etc).
• Monitor brand performance, track brand perception, and provide regular reports to management on brand health and market positioning.
• Stay updated on industry trends, competitor activities, and relevant technological advancements in the agricultural technology sector.

Your profile:

• Bachelor’s degree in Marketing, Business, or related fields. A Master’s degree is a plus.
• Minimum of 3-5 years of experience in a brand management or similar role.
• Extensive experience in B2B hardware & software product marketing, preferable within the agriculture or any other technology sector.
• Proven track record of building and managing brands.

You have:

• Strong understanding of brand positioning, market differentiation, and value proposition development.
• Experience with market research and analysis to drive brand strategy.
• Experience in using tools such as Adobe Suite, HubSpot, Google Analytics, and social media platforms for marketing purpose.
• Project management experience in executing marketing and branding campaigns across multiple channels.
• Familiarity with creating and managing digital content strategies, including work with designers and copywriters.
• Excellent written and verbal communication skills. Proficiency in English is required; French, Spanish or German language skills are a plus.

Your soft skills:

• Strong teamwork skills to collaborate within the marketing team and other departments,e.g. product management and sales.
• Excellent communication and interpersonal skills to effectively convey brand strategy and work with cross-functional teams.
• Strategic thinking with the ability to see market trends and adapt brand strategies accordingly.
• Excellent organizational and project management skills to handle multiple tasks and meet deadlines.

Ecorobotix focuses on providing an enjoyable workplace for its employees by offering:

• Stimulating working conditions (flexibility, working environment, training, etc.)
• 5 weeks of holidays
• Advantageous pension fund plan
• Participation in public transport costs
• Quarterly team events

Starting date: As soon as possible

Activity rate: 80/100%

Ecorobotix is an equal opportunity employer.

We look forward to receiving your application and exploring how you can contribute to the success of Ecorobotix!