Your responsibilities:

• Define the yearly media strategy and guidelines for timepieces
• Provide media directions for campaign pushes (launch plans) to be followed by market and ensure global alignment
• Implement paid social, display and paid search campaigns in collaboration with the media agency from campaign brief to results analysis
• Supervise corporate print advertising in collaboration with the media agency
• Review and support local paid media activities including Asian digital platforms and make sure they are in line with the brand strategy
• Review and support Asia and Wholesale in their organic activities
• Brief the creative team on all advertising content needs
• Evaluate the effectiveness of campaigns (campaigns KPIs, website traffic, sales, purchase drivers) and share input for optimization and new opportunities
• Be responsible for the media plan platform for timepieces (training of brand managers, credentials requests, input corporate activities, markets updates)
• Define and track the corporate advertising budget
• Review the retail and wholesale marketing plans and ensure they are in budget
• Follow-up the corporate & Meta invoices

Your profile:

• Degree in Marketing and Communication or equivalent
• Min 4 years’ experience in a similar role
• Fluency in both French and English and excellent writing skills in both languages
• Computer literate, solid knowledge of MS Office (Word, Excel and PowerPoint)
• Previous experience in the watchmaking industry is a plus
• Strong analytical skills
• Team player
• Easy communicator, able to drive markets and communicate with cross functional teams
• Committed, persevering and self-organized

Activity rate: 100%

Starting date: ASAP

Workplace: Plan-les-Ouates (GE)