Internship for Bachelor/Master students in Digital Marketing (starting in March 2025) - RAIR

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Immerse yourself in the fascinating everyday working life at Roche Diagnostics surrounded by beautiful mountains, not far from the scenic Lake Zug and yet close to the cities of Zug, Zurich and Lucerne. Here, where we have been rooted for over 50 years, we develop and produce diagnostic solutions and help to find answers to health questions.

The Rotkreuz site, where a wide variety of disciplines work hand in hand, is a meeting place for over 2,700 talented employees from 70 different nations. Our campus invites people to work together, be creative and realise their full potential. We believe that a positive work environment, employee satisfaction, inclusion and sustainability are key to growing together and improving the lives of patients around the world. Welcome to Roche in Rotkreuz.

Embark on a transformative learning experience with Roche Diagnostics through our Aligned Internship Program in Rotkreuz. Designed to nurture emerging talent, this program offers a dynamic and immersive opportunity to gain hands-on experience in the field of diagnostics, fostering personal and professional growth.

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As a Digital Marketing Management Intern, you will play a vital role in supporting the team with various digital marketing initiatives. You will assist in creating engaging and high-quality content for our digital platforms, including blog posts, social media updates, and email campaigns. Your analytical skills will come into play as you monitor and analyze the performance of our digital marketing campaigns using tools like Adobe Analytics, preparing insightful monthly reports. You will also manage and schedule content across our social media platforms, engaging with our audience, responding to comments, and tracking sentiment towards our brand.

Additionally, you will support the team with critical SEO optimization efforts, conducting keyword research, and implementing on-page SEO techniques to improve our search engine rankings. Your role will extend to assisting in the planning and execution of various digital marketing campaigns, ensuring they are delivered on time and achieve their goals. You will also be involved in website management, responsible for updating and maintaining the company website, optimizing web pages, and ensuring a seamless user experience. This internship will provide you with a comprehensive understanding of digital marketing strategies and hands-on experience in a dynamic and fast-paced environment.

This internship position is located in Rotkreuz, Switzerland, hybrid (able to come to the Rotkreuz office a minimum of 2.5 days per week).

Key Responsibilities

• Content Creation: Assist in creating engaging content for various digital platforms, including blog posts, social media updates, and email campaigns.

• Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Adobe Analytics. Prepare monthly performance reports with insights and recommendations.

• Social Media Management: Help manage and schedule posts across different social media platforms. Engage with the audience by responding to comments and messages, and track voice and sentiment towards the brand.

• SEO Optimization: Support the team in improving the website’s search engine rankings through keyword research, on-page SEO techniques, and backlinking strategies.

• Campaign Support: Assist in the planning and execution of digital marketing campaigns, including paid search, display advertising, and social media advertising. Collaborate with team members to ensure campaigns are delivered on time and meet objectives.

• Website Management: Assist in updating and maintaining the company website, including uploading new content, optimizing web pages for performance and SEO, and ensuring all links and functionality are working correctly. Work closely with the IT and design teams to implement new features and improvements.

Who You Are
You are enrolled or have completed your Bachelor’s studies at a university, preferably in the field of Marketing, Business, Communications, or a related field after February 2024 and are interested in applying your knowledge in a modern working environment as part of an internship. Relevant coursework in digital marketing, social media, SEO, and web analytics is a plus.

Furthermore you have

• Digital Marketing Fundamentals: Basic understanding of digital marketing principles, including SEO, SEM, content marketing, and social media marketing.

• Content Creation: Strong writing and communication skills in English, with the ability to create engaging and relevant content for various digital platforms.

• Analytical Abilities: Proficiency in using analytics tools like Adobe Analytics to track and report on campaign performance. Ability to interpret data and derive actionable insights.

• Social Media Savvy: Experience with social media platforms (e.g., Facebook, LinkedIn) and scheduling tools (e.g., Sprinklr).

• Technical Skills: Basic knowledge of website management, including familiarity with content management systems (CMS) like WordPress and AEM.

• Attention to Detail: Keen eye for detail to ensure accuracy and quality in all digital marketing activities.

• Time Management: Ability to multitask and manage time effectively, handling multiple projects and deadlines.

• Team Player: Strong interpersonal skills and the ability to work collaboratively within a team environment.

• Creative Thinker: Innovative mindset with a flair for generating new ideas and solutions for digital marketing challenges.

Technical details:
The start date for the internship is March 2025 with a duration of 12 months.

Part-time employment is not possible.

It is not possible to write a thesis during the internship.

The application deadline is November 11th. Interviews will take place in late November and early December.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2’700 passionate colleagues from over 65 nationalities. Find out more about our site in Central Switzerland, here .

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.