Marketing & Communications Officer

Marketing & Communications Officer
40 %

The University of Bern offers over 120 continuing education programs. The Center for University Continuing Education (ZUW) supports and advises the university’s faculties and institutes in the planning, organization, promotion, implementation, and evaluation of these programs, while also offering its own continuing education opportunities.

One of ZUW’s flagship programs is the International Program for Development Evaluation Training (IPDET), implemented in close partnership with the Global Evaluation Initiative (GEI), World Bank. This program aims to strengthen the monitoring and evaluation (M&E) capacity of individuals within key stakeholder groups in developing countries. It does so by providing high-quality M&E train-ing and fostering networks and knowledge-sharing among participants. IPDET includes a summer course in Bern, online courses, and on-demand customized in-house trainings for institutions. In 2025, two new regional training programs will be introduced alongside the summer on-site program in Switzerland. The ZUW serves as the hub for all continuing education activities under the IPDET umbrella.
As a core implementing partner of GEI, IPDET contributes to GEI’s vision of strengthening monitoring, evaluation, and the use of evidence in developing countries.

We are currently seeking a Marketing & Communications Officer (40%) with a preferred start date of February 1, 2025. This position is initially limited until December 31, 2027, with the possibility of extension based on successful implementation and further development of the program.

• Annual Communication and Marketing Plan: Develop and implement an annual marketing and communication plan in close collaboration with the Head of Program. Define messaging, formats, and communication channels for participant acquisition, program promotion, and international visibility.
• Brand and Corporate Identity Management: Ensure all channels and communication materials will adopt IPDET newly designed brand identity (brand book and guidelines will be provided), maintaining a cohesive corporate identity.

• Content Creation and Management: Create and manage marketing materials, newsletters, and content for social media and the website, focusing on program visibility, participant and alumni engagement..
• Social Media Campaigns: Design and implement social media campaigns, manage community interactions, and monitor performance metrics to increase IPDET’s online presence

• Community Building Initiatives: Plan and execute communitybuilding activities for both online and onsite events, such as kickoff and closing ceremonies, network meetings, and thematic exchange formats in collaboration with the Head of Program and Operational Program Manager.
• Alumni Engagement: Strengthen IPDET’s global alumni network by coordinating regular communication and alumni-focused content (e.g., newsletters, social media groups). Facilitate alumni participation in events and IPDET-related activities.

• Website Updates : Maintain and update the IPDET website (Word-Press/Elementor), ensuring accurate, user-friendlycontent that highlights upcoming programs and events

• Stakeholder Engagement: Collaborate with GEI and international partners to align communication strategies. Create promotional content to support donor and partner engagement. Fundraising Support: Assist in producing communication materials for fundraising initiatives, focusing on engaging potential donors.

• Bachelor’s degree in Marketing, Communication, Public Relations, or a related field (Master’s preferred).
• 5-7 years of experience in marketing, communications, or public relations, with a preference for experience in educational or international contexts.
• Strong writing and editing skills, with an eye for detail.
• Proficiency in digital marketing tools, social media platforms, and website management (WordPress/ Elementor).
• Excellent verbal and written English skills is a must; working knowledge of German is a plus.
• Strong interpersonal skills with the ability to collaborate effectively with various stakeholders.
• Familiarity with SEO and analytics tools for tracking and optimizing performance.

• A diverse role in a dynamic, international field and a multidisciplinary team.
• Flexible working hours with the possibility of remote work.
• An attractive workplace located in the city center near the main train station in Bern.
• Employment according to cantonal guidelines.

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