Global Market Research Manager
Infos sur l'emploi
- Date de publication :28 février 2025
- Taux d'activité :100%
- Type de contrat :Durée indéterminée
- Lieu de travail :Route de Berne 301, 1000 Lausanne 25
Join us and shape the future of hospitality today!
EHL's dynamic campuses form a unique network where passionate students, academics and industry experts from over 120 countries come together with a common goal: to develop and disseminate hospitality knowledge, while supporting the sector's continued growth.
We are constantly striving to improve the working environment and personal development opportunities for our more than 800 staff and teachers, who are among the most recognized experts in their respective fields. Since its foundation in 1893, EHL has been widely recognized by the industry and consistently ranked among the world's top hospitality management schools. Everything we do is based on our values of excellence, family and learning, and we are committed to bringing them to life in tangible ways for our employees.
The Marketing department at EHL is responsible for promoting the institution’s brand, programs, and values to a global audience. It develops and implements strategic campaigns to attract students, industry partners, and stakeholders. Through digital marketing, content creation, and event promotion, the team enhances EHL’s visibility and engagement. By leveraging data-driven insights and innovative strategies, the department supports the school’s growth and reputation in the hospitality industry.
To join our amazing team, we are looking for a candidate who is not only skilled and passionate about hospitality but also aligns with our leadership principles: transparency, accountability, collaboration, care, and experimentation.
The mission of the Global Market Research Manager is to play a crucial role in driving strategic decision-making by providing actionable insights into market trends, competitor activities, and customer needs. This position has a global scope, serving all Education segments and teams in EHL across all geographies. It aims to enhance EHL’s competitive edge in the education sector by delivering comprehensive market analyses that inform and support the institution’s growth and innovation initiatives.
What will you do?
- Design and implement qualitative and quantitative market studies to identify trends, opportunities, and challenges in the education sector.
- Analyze market data and provide detailed reports with strategic recommendations for the BUs / internal stakeholders.
- Collaborate with marketing, academic, and development departments to align market research with institutional goals.
- Implement & manage competitive watch for the group, feeding group-wide audience with actionable insights on their developments.
- Manage relationships with external research service providers and ensure the quality of collected data.
- Present research findings clearly and convincingly to executive teams and other stakeholders.
Who you are?
- You have a bachelor or master degree in marketing, economics, statistics, or a related field.
- You have minimum of 5 years of experience in market research, preferably in the education or services sector.
- You have expertise in project management.
- You are proficient with market research tools and data analysis software (SPSS, SAS, etc.).
- You have strong problem-solving skill and ability to develop a solid approach to answer Business questions.
- You have excellent analytical skills and the ability to interpret complex data & translate into meaningful insights.
- You have a strategic thinking.
- You have good listening skills and you are at ease working with a multitude of different stakeholders.
- You are agile, curious, and resourceful.
- You are fluent in French and in English (C1).
What we offer?
We offer you a permanent contract within a business area of an educational institution, with exceptional employee benefits including free meals, an attractive number of days off, a parking space or public transport contribution, as well as access to various services and facilities.
We offer you responsibility, challenge, development opportunities and encouragement to help you achieve your professional and personal goals.
We offer you the opportunity to make a tangible impact on our students’, staff and partners’ experience as well as contribute to the growth of our institution.
You will enjoy being part of a passionate, multidisciplinary and talented team.
