External Communications Manager

ABOUT YOUR NEW JOB

External Communications Manager plays a crucial role in CCHBC success. Builds and maintains a positive corporate reputation for CCH through managing our external communication across channels, proactively engaging with relevant external stakeholders, especially media.

YOUR NEW KEY RESPONSIBILITIES:

• Develop Communication Strategies: Create and implement comprehensive external communication plans that align with our goals and objectives
• Craft Messaging and Content: Produce compelling content and assets for various channels to effectively convey our brand and values
• Media Relations: Build and maintain strong relationships with media outlets, journalists, and industry influencers to facilitate effective media coverage.
• Digital channels management: Develop and execute strategy and yearly action plans, setting relevant KBIs for the collaborating agencies
• Reputation Management: Monitoring media coverage and public sentiment to identify potential issues or opportunities and ensuring consistent and impactful messaging
• Project leadership for the development of the local sustainability report
• Manage Crisis Communications in line with our refined procedures
• Support brand marketing campaigns for selected products
• Drive external communications excellence: Ensure we stay ahead of the latest societal and technological developments to continuously enhance stakeholder value.

ARE THESE YOUR SECRET INGREDIENTS?

• Completed bachelor’s degree (University/FH)​ or higher in a relevant field, Master in a relevant field a plus
• Relevant previous work experience on similar roles​in Corporate Communications (corporate, association, NGO, consultancy) or media roles
• Existing media network with desire to expand in line with business priorities
• Experience in content creation, strategic communications planning, crisis communications
• Digital and Social Media Proficiency
• Proven track record of business mindset and business impact
• Prior experience in FMCG a plus
• Excellent verbal and written communication and content creation skills
• Able to identify ‘stories that will sell’…’a nose for news’
• Deep knowledge of media / social media work
• Readiness to liaise with journalists, also outside of normal working hours
• Strong drive for self-development and learning
• Curios and digital savvy
• Strong business and financial acumen
• Good knowledge of sustainability trends, best practices and public opinion on sustainability
• German & English – fluent; French – nice to have.

ABOUT YOUR NEW TEAM:

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be.

And although we have so much to be proud of, we always stay humble. We believe the real magic happens – for us and for you – when we OPEN UP.

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.