Media Campaign Manager

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

You´ll be responsible for the management and overseeing execution of cross-channel media campaigns for IFP Consumer, in partnership with ABUs, Digital Experience and Content teams. You will work with cross functional teams to deliver breakthrough media campaigns, advising on optimizations and audience targeting to ensure we reach consumers effectively with the right message at the right time.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on!

Led by Purpose. Driven by You.

About You

You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

Main responsibilities:

• Managing cross-channel media campaigns for deployment by ABUs/Markets, in line with agreed strategies and objectives.

• Collaborating with cross-functional teams to ensure consistency of brand messaging and design across all media channels.

• Analyse media campaign performance to optimize media campaign strategy and share trends and insights to improve future performance.

• Advise on biddable media strategies and set-up to ensure efficiencies and effectiveness.

• Coordinate with external agencies as required to ensure success of campaign execution and optimization.

• Lead on audience insights and performance marketing techniques such as personalization and dynamic content, partnering closely with Creative & Comms and Digital Experience teams for an integrated approach.

• Stay up to date with latest media trends and best practices, ensuring KC keep up to speed with industry changes.

• Ensure agencies are pacing and managing budgets effectively.

Experience and requirements:

•  7-10 years of prior relevant experience running a managing campaign for large organizations.

• Media agencies experience desirable.

• Provan ability to manage cross channel PESO media campaigns in a multi-market role.

• Experience working in cross functional teams.

• Understand media metrics & KPIs used to measure media performance.

• Familiarity with AdTech platforms such as Google Ads, DV360, Meta Ads Manager, DCO.

• Experience taking analytical insight into action for media optimizations.

• Experience with both offline (TV etc.) and digital channels (Programmatic, Search, Display etc.)

• Experience using 0 Party Data & 1st Party Data within media plans for audience targeting.

• English advanced level.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, check out the career’s website. You’ll want to review this and come prepared with relevant questions when you pass GO and begin interviews.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender, identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role’s countries only. Kimberly-Clark will not provide relocation support for this role.