Sales Manager - Defence technology

Sales Manager - Defence technology

Location: Bern, Switzerland

Type: Full-time, Permanent

About the Role:

On behalf of our client, a global defence technology company, we are seeking a seasoned Marketing and Sales Manager to lead business development and sales efforts across the Swiss market. This is a strategic position within a company supporting large-scale, long-term defence projects in partnership with national authorities.

The role focuses on driving growth by promoting a broad portfolio of advanced systems and solutions, particularly within the domains of C4I (Command, Control, Communications, Computers, and Intelligence) and ISTAR & EW (Intelligence, Surveillance, Target Acquisition, Reconnaissance & Electronic Warfare).

Key Responsibilities:

• Research and assess relevant market opportunities, procurement cycles, competitors, and customer requirements.
• Develop and implement strategic sales plans and bid strategies"”guiding opportunities from identification through to contract signature.
• Lead sales campaigns involving complex and multi-domain systems (hardware, software, communications).
• Actively build and manage relationships with government stakeholders, industry partners, and agents.
• Manage the full sales process: from identifying client needs and presenting tailored solutions, through to deal closure and account development.
• Serve as a critical interface between the company and its customers, ensuring long-term relationship building and customer satisfaction.
• Represent the company in meetings, presentations, and negotiations with key clients and partners.
• Collaborate closely with internal teams to align offerings with client expectations and technical possibilities.
• Handle coordination and administrative tasks related to the sales process and pipeline.

Your Background:

• Minimum 7 years of professional experience, with at least 5 years in sales of complex systems in the defence, technology, or engineering sectors.
• Familiarity with the Swiss defence ecosystem, or previous collaboration with local clients and procurement bodies is strongly preferred.
• Experience working in or with military or defence institutions is a plus.
• Strong track record in business development, strategic selling, and CRM use.
• Excellent project management, budgeting, and negotiation skills.

Education & Training:

• Bachelor's degree or equivalent certification in Marketing, Business, or a relevant technical field.
• Additional professional qualifications in sales or marketing (e.g., Swiss federal diploma) are an advantage.
• On-the-job product training and continuous learning will be provided.

Languages:

• Fluency in German (C2) and English (C1) is required.
• Knowledge of a second Swiss national language and/or Hebrew is an asset.

If you are interested in this position, please apply today!