Global Brand Manager Gastro

Thoratec Switzerland GmbH

Date de publication :
23 avril 2025
Taux d'activité :
100%
Type de contrat :
Durée indéterminée
Lieu de travail :Basel

Résumé de l'emploi

Abbott, leader mondial en santé, innove pour tous les âges.

Tâches

Définir la stratégie marketing pour les marques Gastro.
Analyser les besoins du marché et l'expérience client.
Coordonner l'exécution des programmes marketing globaux.

Compétences

Diplôme universitaire, idéalement en sciences ou en affaires.
Stratégie de marque et planification innovante.
Compétences analytiques et de gestion de projet.

Est-ce utile ?

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.<div><div><div><div><div><div><div><div><div><div>Abbott Established Pharmaceutical Division (EPD) is looking for a</div></div></div></div></div></div></div></div>Global Brand Manager Gastrofor its global Pharma Division Headquarter based in Allschwil- Basel.Primary Job Function:Define the business and marketing strategy for the sustainable growth of the Gastro brands portfolio in key markets, implement marketing plans and tactics to ensure the full support of the regions and affiliates, leading to commercial success. Core Job Responsibilities:<ul><li>Develop and champion the marketing brand plans designed to further grow Gastro brands in scope in its key indications, outperforming key competitors, supporting the overall brands growth above the market. The plans should identify future trends and address all key issues, opportunities and Critical Success Factors. The plans should cover all promotional channels including DTC communication.</li><li>Initiate important market insights/ market research to answer key questions posed by the brand focusing on unmet needs and customer experience and utilizing these insights into activation strategy.</li><li>Develop global inspirational goals for the Brands indications and drive the brand positioning, competitive differentiation, and messaging.</li><li>Design, plan and coordinate execution, and monitor key marketing programs for the Brands indications through portfolio selling approach, multi-channel execution and Direct to consumer promotion to engage key customers (HCP/ Pharmacist/ Patient).</li><li>Create global launch plan for Brands indications, including priorities to ensure alignment and execution of plan, and closely track the implementation at the affiliate level.</li><li>Communicate and align local marketing and sales teams to action the marketing programs. Review, challenge and remediate as needed affiliate marketing plans to ensure that they are within the strategy.</li><li>Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand.</li><li>Create monitoring mechanisms to monitor execution of marketing programs, prepare monthly report for senior management for the Product, performance dashboard, monthly highlights, and other ad-hoc reports and presentation as appropriate.</li><li>Coordinate and drive sharing best practice across regions and affiliates.</li></ul>Minimum Education:<ul><li>University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or post graduate marketing qualification.</li></ul>Minimum Experience/Training Required:Experience:<ul><li>Min. 5 years pharmaceutical sales and marketing experience in an affiliate or region, ideally including exposure to global project initiatives</li><li>Successful experience in Rx brand management preferably managing Gastro franchise products</li><li>Successful experience in OTC brand management and DTC campaigns creation</li><li>Experience working on Emerging Markets scope is an important advantage</li></ul>Languages:<ul><li>Fluency in English. Additional languages are a plus (Chinese, Indian, Russian, Spanish).</li></ul>Core Skills:<ul><li>Insight and Foresight Brand Building Strategy & Planning; Innovation & Portfolio Expansion Launch Excellence; Multi-Channel Customer Engagement; Financial Acumen and Measurement</li></ul>Competencies/ Attributes:<ul><li>Broad knowledge and expertise in Gastro</li><li>Winning mentality, "can-do" attitude, innovative, customer focus and cross-functional team player</li><li>Result-driven, enjoy hands-on work, pragmatic</li><li>Ability to influence cross functions in a matrix organization</li><li>Ability to demonstrate systematic anticipation and planning</li><li>Proactive approach, ability to identify opportunities and issues, align TA Head and business stakeholders around an agenda/ action plan and then work independently to achieve it</li><li>Professional experience with demonstrated innovative and out-of-box thinking and ability to efficiently translate the concept into tangible results</li><li>Strong communication and interpersonal skills</li><li>Strong analytical and diagnostic skills</li><li>Able to work in a fast-paced and changing environment</li><li>Good project management skills</li></ul>Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application as pdf.(If you want to upload several documents, don`t save in between uploading them to be able to do so. Once you save your uploads, you will not be able to add more documents)</div></div>

Global Brand Manager Gastro

Date de publication :

Taux d'activité :

Type de contrat :

Tâches

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