Head of Marketing
Infos sur l'emploi
- Date de publication :30 janvier 2025
- Taux d'activité :100%
- Type de contrat :Durée indéterminée
- Télétravail :Possible
- Lieu de travail :Bâtiment Synathlon - UNIL Centre, 1015 Lausanne
WHO WE ARE
We are an international sports organisation based in Lausanne and governed under Swiss law. Ever since 1949, the International University Sports Federation (FISU) has been the key driver of university sport around the world. FISU offers opportunities and inspiration to all university students to play sport, in perfect synchronisation with their education.
At the heart of the university sports movement lie FISU’s flagship sports events – the FISU World University Games, FISU World University Championships and the FISU University World Cups. Across these multiple events, the FISU sports programme covers more than 60 sports.
In addition to international sports competitions, FISU also stages educational events and programmes that offer students opportunities for individual development, networking, exchange of ideas and collaborative learning – such as the FISU Development and Healthy Campus programmes, FISU World Forum and FISU Volunteer Leaders Academy, among others.
THE TEAM
We are a young, dynamic and international team that is always looking to innovate, push boundaries, harness new ideas and develop multiple links with our community, i.e. university students around the globe. The FISU team works closely together with all internal departments, as well as the 164-member National University Sports Federations, to highlight our events, activities, projects, goals and plans – of which there are many! It is a constantly buzzing, busy environment in which open-minded people who love challenges will strive.
OUR VALUES
- Excellence
- Teamwork
- Innovation
- Joy of Sports
- Integrity
The Head of Marketing at the International University Sports Federation (FISU) will be responsible for developing, implementing, realising the organisation’s global marketing strategy. This role includes also enhancing the visibility and appeal of FISU’s activities, events, and brand, while fostering meaningful engagement with key stakeholders. The Head of Marketing will also lead efforts to drive innovation, strengthen the organisation’s digital presence, and ensure all initiatives align with FISU’s mission, vision, and core values.
Job responsibilities include but not limited to:
- Conceive and implement a global marketing plan aligned with FISU’s objectives.
- Contribution to the development of the global strategy.
- Ensure consistent and impactful brand messaging across all platforms.
- Oversee FISU’s digital presence and adopt innovative technologies to expand audience engagement.
- Drive visibility and participation for FISU events through targeted campaigns.
- Build strong relationships with student-athletes, universities, federations, sponsors, and partners.
- Contribute to sponsorship acquisition and activation through compelling marketing initiatives.
- Lead, mentor, and inspire a high-performing team.
- Analyse the effectiveness of campaigns using KPIs and deliver insights to leadership.
- Develop strategies to protect and enhance FISU’s reputation during challenges.
REQUIREMENTS
Languages:
- Ability to work in English and French, both in written and spoken
Academic Qualifications:
- Master’s Degree in marketing or related fields (required)
Skills and Professional Experience:
- Proven ability to develop and execute global marketing strategies aligned with organisational objectives, with great experience in marketing, ideally in sports or international organisations.
- Strong leadership and mentoring skills to manage cross-functional teams in dynamic, fast-paced environments.
- In-depth knowledge of digital marketing, including social media, content creation, SEO, and data analytics, with a focus on driving engagement and innovation.
- Expertise in building and maintaining a strong global brand identity across diverse audiences and markets.
- Successful track record in promoting large-scale events
- Excellent in sponsorship acquisition and activation strategies.
- Proficiency in analysing performance metrics (KPIs, ROI) and using insights to optimise marketing strategies and campaigns.
- Experience managing complex marketing projects, large budgets, and ensuring cost-effective investments.
- Excellent interpersonal and communication skills to collaborate with athletes, fans, sponsors, media, and partners.
- Familiarity with multicultural environments and experience managing international campaigns, with additional language skills being an asset.
Availability and Mobility:
- Immediate availability.
- Willingness to travel frequently to meet organisational needs.
