Global Website Manager
Date de publication :
20 mars 2025Taux d'activité :
100%Type de contrat :
Durée indéterminée- Lieu de travail :Zurich
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Résumé de l'emploi
Barry Callebaut recherche un Global Website Manager pour optimiser l'expérience digitale. Ce rôle offre la possibilité de travailler dans un environnement dynamique.
Tâches
- Gérer et améliorer l'expérience utilisateur des sites web
- Développer des templates efficaces pour les pages d'atterrissage
- Élaborer une stratégie de contenu en coordination avec les équipes marketing
Compétences
- Diplôme en marketing, communications ou économie, 5 ans d'expérience
- Compétences avancées en SEO et gestion de contenu
- Excellentes capacités de communication et de gestion de projet.
Est-ce utile ?
Global Website Manager
Lebbeke-Wieze, BE, 9280 Zurich, CH, 8005
About the Role
We are looking for a Global Website Manager responsible for developing and governing the digital user experience on Barry Callebaut’s global websites in order to drive brand awareness, customer engagement & conversion. The Global Website Manager will design and execute key customer journeys, ensuring a seamless user experience and a cohesive content & SEO strategy that supports the overarching marketing and business objectives.
Furthermore, the Global Website Manager will establish a uniform content localization process to assist various markets in effectively executing website strategies.
Key Responsibilities include
User Experience Management: Enhancing the website’s user experience and customer journey based on insights & website analysis, aligned with brand and conversion goals
Website Audits: Regularly reviewing the website to implement immediate solutions and structural improvements
Template Development: Creating and testing efficient templates for common website types, like campaign landing pages
Website Content Strategy: Crafting and executing a website content strategy in coordination with global & regional marketing communications, brand teams & corporate communications and ensuring alignment with social & digital media strategies
SEO Strategy: Overseeing the SEO approach, ensuring it complements the broader corporate and brand strategies
Content Management: Ongoing updates and management of content in the CMS, including troubleshooting and creating new landing pages
KPI Framework: Establishing a framework to measure and enhance the user journey and conversion rates and implement optimizations accordingly
About You
Bachelors in (digital) Marketing/Communications/ Economics
5 years of experience in Digital Marketing with a focus on website & app management
Experience coming from a corporate environment and within a global matrix organization is strongly preferred
Proven records of usage of Content Management Systems (CMS)
Excellent SEO knowledge from a technical, structural and content side
Experience in UX/UI design, conversion optimization and storytelling
Outstanding editorial skills with a focus on online channels
Excellent analytical skills, Google Analytics 4 knowledge is a plus
Strong project management skills
Inspiring and confident communicator, able to build strong customer relationships
Strong stakeholder management combined with strong influencing skills
Fluent in English, written and spoken
Job Segment: Content Strategy, Marketing Manager, SEO, Communications, Marketing Communications, Marketing
