Digital Campaign Manager (m/f/d)

We are looking for a motivated and committed Digital Campaign Manager for our client, F. Hoffmann-La Roche Ltd. based in Basel, for a 12 month assignment with option for extension.

Group Communications (GC) is responsible for creating a lasting positive image of Roche and are representing the company's voice on a Group level: We communicate Roche's strategy and how we deliver on our purpose of "Doing now what patients need next" to Roche colleagues and external audiences. We drive integrated and global campaigns and
provide platforms for communications business partners as well as our affiliates to engage with audiences. We contribute to building trust of key stakeholders, to managing Roche's brand and reputation and to building a favorable environment for our business. We aspire to be: innovative; forward-looking; creative; courageous; representing a strong, integrated corporate brand and audience experience.

Tasks

• Leads the design, implementation, and execution of best-in-class digital campaigns, as defined
  by the Senior Digital Strategy Manager
• Collaborates seamlessly with colleagues responsible for Experience / Communities / Intelligence / Capabilities, and external agencies where appropriate
• Ensures transparency in planning across all digital campaigns from Corporate, Diagnostics, and Pharma business partners teams
• Through strategic consultancy, support GC stakeholders through necessary change processes that enable GC to meet its ambitions; primarily the goal of delivering Fewer, Bigger, Better
• Ensure relevant processes, guidelines, and best practices are relevant, up-to-date, and adhered to by GC's digital campaigning
• Where appropriate, support colleagues in affiliate, regional, or other Global functions by embedding best practice guidelines and processes
• With the support of colleagues from Intelligence, ensures campaigns have appropriate KPIs, meet benchmarks and best practices, and are on-trend
• Provide support to team members during absences or periods of high workload

Must Haves

•  Fluent in written and spoken English
• 5+ years of relevant experience in digital campaign management
• Proven track record of engaging with audiences through organic and paid digital activities
• Detailed knowledge of all major digital platforms including websites, Google, Meta, LinkedIn, Youtube, and Twitter
• Expert in Communications Coaching, Outcomes Focus, and Audience Centricity (based on Communications Skills Framework)
• Understanding of benchmarking, KPIs and measurement of digital campaigns
• Experience in agency/vendor management with ability to lead and influence agency partners
• Ability to present confidently with senior stakeholders
• Experience in agency/vendor management with ability to lead and influence agency partners
• Ability to lead and influence senior stakeholders

Are you interested? Don't hesitate and send us your complete application documents online today.

We will also process applications by post, but will not return them for administrative reasons. We look forward to hearing from you!

Wir wertschätzen Vielfalt und begrüssen daher alle Bewerbungen - unabhängig von Geschlecht, sozialer Herkunft, Religion, Alter und Identität. Zur leichteren Lesbarkeit und besseren Verständlichkeit verwenden wir nur eine Gender-Form. Selbstverständlich sind im jeweiligen Kontext alle Genderformen gleichermassen gemeint.

Kontakt
Selina Schumacher

Arbeitsort
Basel

Pensum
100%

Position
Mitarbeiter

Branche
Administration / Verkauf / Einkauf