UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

How can you make a difference?

Scope of Work

• CRM Strategy and Implementation: Oversee the development, execution, and optimization of SFMC journeys to drive donor upsell and cross sell, retention, and lifetime value across global markets.
• Digital Campaign Support: Collaborate with markets to enhance digital campaigns, ensuring that CRM journeys are integrated effectively to support growth in donor engagement and retention.
• Technical and Strategic Expertise: Advise and support the virtual hub team across various functions (CRM systems, email marketing, content personalization, donor support, analytics) by providing technical and strategic insights to optimize CRM campaigns.
• Capacity Building and Knowledge Transfer: Facilitate the sharing of best practices, templates, and learnings with global markets, helping them strengthen their own CRM-driven digital fundraising programs.
• Performance Monitoring and Optimization: Regularly assess CRM performance metrics and provide actionable recommendations to improve donor loyalty and overall campaign effectiveness.

To qualify as an advocate for every child you will have…

• An Advanced University degree is required in one of the following fields is required: Marketing, Digital Marketing, Social Science, Communication, Fundraising, Business Administration, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
• Formal certification in Salesforce Marketing Cloud is required.

• A minimum of three (3) years of professional experience in the following field is required: Marketing Automation and Journey orchestration.
• CRM and Digital Marketing Expertise: Hands-on experience with CRM platforms like Salesforce Marketing Cloud or HubSpot, including creating and managing automated email and SMS campaigns. Practical knowledge of digital marketing techniques, including email, SMS, and paid media, and how they integrate.
• Data and Reporting Skills: Proven ability to use data for decision-making, including setting up and analyzing A/B tests, tracking key performance indicators (KPIs), and maintaining reporting systems to provide actionable insights.
• Strategic Planning and Implementation: Experience developing and executing strategies to enhance donor retention and lifetime value. Ability to align these strategies with broader business goals and integrate them with other marketing efforts.
• Project and Campaign Management: Proven track record in managing projects and detailed plans for digital campaigns and automated workflows, ensuring timely and successful execution.
• Technical Proficiency: Skilled in using marketing automation tools and CRM systems to set up, monitor, and optimize campaigns. Ability to troubleshoot issues and ensure high-quality control.
• Training and Team Support: Experience in developing training programs and supporting teams to enhance their CRM and digital marketing capabilities. Strong collaboration skills and effective communication with cross-functional teams.
• Adaptability and Continuous Improvement: Ability to adapt to new technologies and trends, with a proactive approach to testing, learning, and optimizing strategies. Experience in the nonprofit sector or similar organizations is a plus.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here .

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone , irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.