Senior Copy - Watches/ 资深文案-腕表

As a Senior Copy at DLG (Digital Luxury Group), your role is to complete the daily content output and creative support of campaigns, effectively communicate with the Account Service team on a daily basis, and provide high-quality content.

作为DLG（Digital Luxury Group）的资深文案，你的任务是完成客户的日常内容产出以及活动方案的创意支持，在日常工作中有效地与客户服务部门沟通，提供高质量的文字内容。

RESPONSIBILITIES

工作职责

• Develop a deep understanding of the watches clients for whom you are responsible, including their brand, products, craftmanship, tone and manner; write clear, concise, and persuasive copy that conveys the brand’s message and resonates with the target audience 

深入了解你所负责的腕表客户、包括他们的品牌、产品、工艺、文字风格；撰写清晰、简洁、有说服力的文案，传达品牌信息，并与目标受众产生共鸣

• Edit and proofread all copy to ensure accuracy, clarity and consistency before sending to the Account Service Team

在交送给客户服务团队之前，编辑和校对所有文案以确保准确性，清晰度和一致性

• Create content calendars with the Account Manager, and deliver on time

与客户经理共同创建内容日历并按时交付

• Actively participate in the conception and implementation of creative digital strategies to support the client’s overall objectives

积极参与数字营销策略的构思和落地，支持客户整体目标的实现

• Monitor social media communications trends and connect to the brand’s social content when appropriate, as well as ability to switch between different tones for a variety of client types

关注社交媒体传播趋势，与不同品牌调性相结合产出恰当的社交内容

• Coordinate with designers to identify appropriate visuals in order to deliver and maintain high quality digital assets for DLG clients

与平面设计师紧密合作，创作卓越的视觉效果，为DLG客户呈现高质量作品

• Ability to ideate campaign ideas and support on deck creation and writing film scripts, such as social film, ID video, etc., under the guidance of Digital Associate Content Director or Content Director

在内容副总监或内容总监的指导下，能够思考活动创意、支持方案制作, 并编写如社交平台短片、ID视频等视频脚本

QUALIFICATIONS

任职要求
 

• Passionate about watches, well versed in the technical side, experience in writing for watch brands before. Familiar with watch industry and its trend.

对腕表有热情， 熟悉各种制表工艺、腕表复杂功能，有奢侈腕表品牌的文案工作，熟悉奢侈腕表行业和动向

• Excellent copywriting skills, able to clearly express and explain watchmaking process and watch functions,

优秀的文字撰稿能力，能清楚表达、解释制表工艺和腕表功能

• Good English skills in writing and reading

良好的书面英语能力

• Fine attention to detail, self-starter with team working spirit

注重细节，做事主动，具备团队合作精神