DATA & MARKETING SPECIALIST
Key information
Publication date:
18 June 2024Workload:
100%Contract type:
Permanent positionHomeoffice:
PossiblePlace of work:
Meyrin, 1217 Meyrin
The e-commerce team is looking for a new gem.
This new addition to the team will be focused on data analysis and product marketing.
This position aims at delivering data-driven recommendations to executives and key stakeholders to make relevant business decisions and increase performance.
Data analyst:
You will be responsible for analyzing business needs, implementing solutions to ensure that business operations are efficient.
- Requirements Gathering:
o Coordinate with key stakeholders to understand business needs and lead interviews and workshops to gather detailed requirements
- Data Analysis:
o Analyze available business data, processes, and workflows from various solutions/software to identify areas for improvement.
o Use data modeling techniques to easily aggregate and analyze data to bring key insights into business decision making.
- Reporting:
o Prepare detailed reports, charts, and presentations to communicate findings and recommendations to stakeholders.
o Prepare forecasts and projections for key projects including subscriptions.
o Maintain documentation of business processes, systems, and requirements.
Product Marketing Specialist
- Campaign Development/Trade Marketing:
Plan and execute integrated marketing campaigns across multiple channels, including email, social media, digital advertising, events, and PR, to generate leads and drive product awareness.?
- Customer Engagement:
Position the brand as an expert of the optical industry develop and nurture bonds with customers, gather feedback to share product developments through any relevant levers:
o Website UI/UX
o Website Conversion Rate Optimization
o Launching or optimizing review solutions such as Trusted Shops, Trustpilot etc.
o Improving the value proposition of some projects
o enhancing the onsite customer experience
- Performance Tracking:
Monitor and analyze KPIs: such as product sales, average order value, and campaign effectiveness, to measure the success of marketing initiatives and optimize future strategies.?
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Qualifications:
- Education:
- Bachelor's degree in business administration, Information Technology, or in Marketing.
- Experience:
- 3-5 years of experience in business analysis and/or marketing
- Proven record of accomplishment of successfully implementing business process improvements and technology solutions.
- Skills:
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills.
- Proficiency in business analysis tools and software (e.g., Microsoft Excel, JIRA, Tableau etc.).
- Familiarity with project management methodologies (e.g., Agile, Scrum).
- Ability to work independently and collaboratively in a team environment.
- Attributes:
- Social and team player, good oral speaker
- Strong attention to detail.
- Ability to handle multiple tasks and projects simultaneously.
- Adaptable and able to thrive in a fast-paced environment.
Working Conditions:
- Will be working for a client, leading the optical industry.
- Will be reporting into the e-commerce Manager.
- Full-time position.
- Based in Geneva.
- Office environment with the possibility of remote work 2 days/week.