Marketing Manager - Acute Therapies

Vantive: A New Company Built On Our Legacy

Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

Your Role at Baxter:

In this role, you will:

• Lead, or co-lead marketing activities associated with the Acute Therapies product portfolio

• Develop go-to-market strategies

• Achievement of financial growth targets for key products

• Strategy development and management of core Acute Therapies products and marketing programs.

• Planning and execution of marketing programs and promotional activities.

• Ongoing market research and analysis of product performance, customers, and competitive trends.

• Support for development of business unit strategic plans and operating plans.

• Interface with global and local cross-functional stakeholders to ensure alignment with local execution.

• Develop key customer relationships with Key Opinion Leaders, Providers and Policy Makers.

What you'll be doing:

Strategic Business Planning  

• Support the development of annual marketing plans for the Acute Therapies portfolio

• Creates and supports initiatives for strategies, branding, product positioning

• Support market research and insights activities, monitor and analyze the environment, identify business opportunities and provide insights into the planning process

• Manage the core portfolio and ensure delivery to plan on sales and GP, while effectively managing promotional marketing spends

• Work cross functionally with clinical, sales, medical and market access

Marketing Program Development & Execution

• Provide brand level leadership to the commercial team and customers nationally, while raising brand awareness through communication and best practice sharing

• Support the planning and execution of impactful brand strategies and commercial plans by working closely with both internal and external partners

• Support the development and execution of marketing programs and promotional activities that drive portfolio growth across the country

• Create and maintain marketing content sales tools and marketing materials and ensure their effective use by the sales and clinical team

• Campaign management across various channels, including digital, social media, print and events

Brand Portfolio Management

• Ensure the portfolio stays relevant and continuously working to manage lifecycles and profitability, lead rationalization and/or discontinuation efforts

• Support product forecasting and demand planning, work with supply chain, regulatory, and/or quality to manage customer complaints and/or other product related issues.

• Supports the pricing and contract strategy for core portfolio

What you'll bring:

• Bachelors level degree with related experience (business, marketing, science)

• Previous commercial (sales or marketing), Critical Care or dialysis experience

• Previous experience in healthcare or medical device industry

• 2-3 years marketing experience

• Communication skills – excellent written, verbal and presentation skills

• Self-starter, works autonomously

• Execution oriented

• Critical thinking

• Project management and strong organizational skills, manages ambiguity

• Excellent team work and influencing skills

• Understanding of business / marketing processes

• Excellent computer skills, MS Office, Kofax, salesforce

Nice to have:

• Masters level degree with related experience

• >3 years sales marketing experience

• Leading cross-functional teams

• Bilingual - French/English

Baxter is committed to supporting the need for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

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Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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