Senior Marketing Manager – Metabolics
Publication date:
25 September 2024Workload:
100%Contract type:
Permanent position- Place of work:Mississauga
When we put unexpected teams in the same room, we fuel bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
Our Canadian team
We know that people living with a rare disease and their families deserve our unwavering commitment and investment into finding and accessing therapies that help them live longer, fuller lives. Our presence in Canada has grown to over 200 employees and includes a global research and development hub, made up of highly skilled professionals responsible for conducting our clinical trials in Canada and around the world, as well as our dedicated and hardworking local teams that ensures our treatments reach those who need them. Together, we are driving patient impact locally and globally.
You will have a key role in crafting the metabolics (“Meta”) strategy in collaboration with the cross functional team and you will lead the execution of a broad range of initiatives to ensure patients living with HPP/LAL-D are both diagnosed and have rapid access to life changing medications ultimately helping Alexion achieve its ambition for Canadian patients.
Additionally, in this unique role, you will be responsible for the engagement of Key External Experts (KEEs) across Canada to build strong partnerships to advance management of rare metabolic diseases.
By adopting this truly unique and special opportunity in rare disease, you will experience day in day out the substantial and life changing impact working at Alexion can have on patients, their caregivers and their families so they can all enjoy fuller, longer and more fulfilling lives.
Key Responsibilities:
- Lead the HPP/LAL-D strategic planning process, including SWOT analysis, forecasting, risk assessment, and resource allocation in collaboration with cross-functional teams.
- Develop brand positioning, narrative, and messaging to align with patient-focused goals.
- Design, implement, and evaluate marketing initiatives.
- Build strong cross-functional partnerships to align plans across key areas such as Sales, Medical, Regulatory, Access, and Diagnostics.
- Manage relationships with external agencies, partners, and suppliers.
- Oversee the annual cross-functional Opex budget.
- Lead business reviews with senior leadership, focusing on revenue, performance, KPIs, and market trends.
- Collaborate cross-functionally to create and execute Key External Expert (KEE) and Key Account Management (KAM) plans, supporting healthcare professionals throughout the patient journey.
- Support national and regional advisory boards with medical teams.
- Coordinate national and international speaker tours with medical colleagues.
- Lead KEE engagement planning for national and international congresses.
- Ensure full compliance with internal SOPs and policies for all projects and initiatives.
Qualifications:
- Bachelor's degree in business or a scientific field.
- At least 3 years of marketing experience and 5 years in Pharma/Biotech.
- Proven ability in strategic analysis, planning, and execution, driving brand growth.
- Strong communication skills, with experience presenting complex ideas to diverse audiences.
- Ability to lead in uncertain environments, adapt to change, and maintain a growth mindset.
- High EQ with a dedication to crafting an inclusive work environment.
- Experience working with cross-functional teams (Market Access, Medical, Sales, Finance, etc.).
- Strong project management, organizational, and key account management skills.
- Knowledge of brand management, healthcare professional (HCP) promotion, and the sales process.
- Experience managing external agencies and promotional budgets.
- Ability to work both independently and in teams.
- Flexibility to occasionally work evenings and weekends.
- Willingness to travel (up to 50% of the time).
Preferred Qualifications:
- Experience in sales, specialty care, professional education, digital marketing, diagnostic programs, or rare diseases.
- Bilingual in French and English.
- MBA.
At Alexion, you will find a collaborative culture that encourages innovation and a diverse environment where your contributions are valued. You will have the opportunity to be at the forefront of rare disease research and make a meaningful difference in patients' lives.
Alexion embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We follow all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
Ready to lead and inspire? Apply now and take the first step towards an exciting career at Alexion, AstraZeneca Rare Disease.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.