Digital Strategy Lead (German required)

what. AG is one of the leading digital consultancies with a headquarter in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises.

We’re seeking an innovative Digital Strategy Lead to champion digital transformation and strategic growth for our clients.

You'll be working within the growth marketing team (possibility later in a standalone business unit) to help us grow clients through a range of different channels. You'll work closely with the senior account managers and partners at what., and get the opportunity to collaborate with a range of specialists across channels. Our team is distributed globally, allowing you to be part of an exciting multi-cultural team.

As a company, we want to grow together with our clients and work with them long-term, which is why we are quality-minded and results-focused.

Open Source software is a foundational cornerstone of what we do at what. As a founding member of the Django CMS association, we are actively giving back and want to move the ecosystem forward.

Responsibilities:

• Client Onboarding and Transformation Assessment: Lead client onboarding and conduct comprehensive business assessments, identifying opportunities for digital innovation across marketing, operations, and sales. Align resources internally and with external partners to deliver best-in-class digital solutions.

• Data-Driven and AI-Enhanced Strategy Development: Analyze data from varied sources (e.g., Google Analytics, CRM systems, sales metrics) to provide actionable, AI-driven insights. Develop digital roadmaps that set clear goals for business growth, operational efficiency, and digital transformation.

• Cross-Functional Collaboration: Work closely with channel specialists, AI experts, and technology consultants to deliver comprehensive strategies. Guide clients through the roadmap in workshops, aligning on transformation strategies that address their unique challenges.

• Digital Transformation Roadmap Creation and Workshop Facilitation: Develop and refine roadmaps that outline specific actions for digital transformation. Facilitate workshops to align stakeholders on the roadmap’s goals and ensure understanding across departments.

• Implementation: Support clients through the transition from strategy to execution, establishing a foundation for technology adoption, streamlined processes, and AI-driven enhancements.

Who you are:

• Empathetic and Entrepreneurial: You understand the client’s ecosystem, bringing innovative digital to address their needs.

• Creative Problem-Solver: Bold in proposing fresh solutions to traditional business challenges.

• Bold Communicator: You lead clients confidently, guiding them toward impactful, results-driven change.

• Analytical and Tech-Savvy: Deep analytical skills and familiarity with digital and AI platforms. Experience with digital KPIs, Google Analytics, CRM systems, and emerging AI tools.

• Strategic and Forward-Thinking: Background in digital transformation, strategy consulting, or business operations. Able to leverage data and creative thinking to deliver innovative solutions that drive holistic transformation.

• Client-Focused and Empathetic: Skilled at managing client relationships, understanding business complexities, and guiding clients toward impactful change.

• Collaborative Leader: Confident in leading cross-functional teams, coordinating resources, and synthesizing specialist contributions into a cohesive strategy.

• Hybrid Availability: Available for client meetings in Zurich as needed, with flexibility for remote work.

• Digital marketing experience in at least selected channels (e.g. SEO, SEA, Email Marketing, Content Marketing, Social Media), deep knowledge in at least 1-2 channels

• Reporting & Presentation: Strong skills in creating and delivering presentations to clients, using clear language and data-driven insights.

• German language skills is a big plus

How it is to work with us:

At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following:

• Excellent office location in Seefeld in Zürich, if you work in Switzerland.

• You take control of your availability - Need to take care of something in the morning and want to catch up later? No problem. We are results-oriented, we don’t micromanage.

• Flat hierarchy - Get decisions fast when you need them.

• You have a large amount of responsibility in your department. Do you want to change something? See possibilities to improve how we do things or what we do? The only thing needed is to speak up and we will discuss.

• Multicultural and multidisciplinary team with a focus on improving and learning. We want you to learn and grow which is why you will have access to individual training and guidance.

• If you work remotely, opportunity to visit the team in Switzerland - we cover the costs

• Fair compensation, with the possibility to join our profit participation scheme

• Opportunities to visit clients on-site in Switzerland

• Weekly remote pilates classes for all

Please send your CV with a cover note and a 1-3 minutes intro video (we find Loom or YouTube work best).

Please add the link to your intro video in your cover note. Explain what attracted you to the role and why we should hire you.

Please note that only applications with a cover note and an intro video will be considered.

Information for recruitment agencies: for this position, we only accept direct applications from candidates and will not consider applications from agencies.