Internal Brand Advocate

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

The role will support the delivery of the DBS Hub's communications strategy at site level (Poland Hub). This role will ensure the effective and efficient landing of strategic key messages and global campaigns and provide communication support to the Site Leadership Team, local Talent & Culture, and various partners. The Internal Brand Advocate will coordinate internal events in DBS hubs and drive the integration of multi-channel internal communications, using various formats (video, emails, blogs, intranet, presentations, newsletters, digital displays, etc.) to ensure that success stories and key messages are properly promoted across all relevant touchpoints, driving employee engagement.

Your key responsibilities will include:

• Create and implement the internal communication plan for the Poland Hub, aligning with the Global Brand Advocacy strategy and receiving input from the local Leadership Team.
• Develop diverse content for internal communication channels, including social media, blogs, brochures, announcements, infographics, animations, and videos, with the Digital Content Manager's support.
• Manage and publish tailored content on social media platforms, adapting to the cultural and linguistic needs of various hubs while identifying target groups and improving communication impact.
• Organize internal events, such as town halls and celebrations, by coordinating agendas, content, flow, speakers, and logistics with the Facilities team and ensuring memorable experiences.
• Provide essential communication support for key initiatives, projects, senior team member visits, and Talent & Culture programs, ensuring seamless information flow and alignment with organizational goals.
• Collaborate with the Leadership Team on creative campaigns to enhance employee engagement, adopt standard methodologies from industry trends, and align internal and external communication efforts.
• Drive transparent communications and stakeholder engagement, foster collaboration among communication teams across locations, and manage relationships with external vendors to implement communication plans efficiently.
• Manage the local communications budget effectively, continuously optimizing activities for consistency and efficiency, while ensuring measurable results and alignment with organizational objectives.

What are we looking for?

• 5-6 years in multinational corporations with multicultural teams in a matrix structure with proven ability to coordinate activities and manage complexity effectively.
• Strong written and verbal English communication skills; proficiency in additional languages is a plus.
• Creativity in developing and driving employee engagement campaigns and internal communications.
• Proficiency in Adobe Creative Suite, Canva, and video editing tools for content tailored to social/digital channels (e.g., infographics, animations, videos).
• Ability to interpret data and insights to enhance content creation.
• End-to-end (E2E) management of both in-person and online events, including design, agenda creation, speaker coaching, and vendor negotiations.
• Strong leadership, teamwork, and interpersonal skills, including tact, diplomacy, and the ability to motivate diverse partners.
• Flexibility in a fast-paced environment, with knowledge of multicultural communication and diversity principles.
• Familiarity with data analytics, change management principles, email marketing tools, and crisis communication strategies.
   

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.