Marketing & PR Manager (m/f/d)

For almost 50 years, Chenot has been a pioneer in the field of Health Wellness, enabling clients to lead healthier, more vital lives. Our approach is based on the application of the famous Chenot Method®, which, in synergy with the Chenot diet, stimulates body and mind to detoxify and activate self-healing powers. At Chenot, we combine Western and traditional Chinese medicine to reset the body at a cellular level.

Now available in some of the world's leading resorts and hotels around the world, the Chenot Method® is practiced in its purest form at Chenot Palace Weggis, our flagship Health Wellness Retreat in Switzerland. Located at the foot of the Swiss Alps and directly on Lake Lucerne, the Chenot Palace in Weggis has 97 rooms and suites, a restaurant and a tea lounge. The medical spa covers an area of 5,000m² and is equipped with state-of-the-art technology to support the Chenot Detox programmes.

We look forward to welcoming you as a new member of our young, dynamic and international team, as the business prepares for major growth in the next two years. The position as Marketing and PR Manager (m/f/d) is available in January 2025 or upon arrangement.

Qualifications & Competences

• Passion for the science-based Health Wellness industry and interest in continual learning
• Completed studies in the field of communication and media
• Five+ years of professional experience in the field of marketing/communications/media
• Experience communicating to a global HNW audience
• Experience with print production and managing suppliers
• Knowledge of common text and image editing programmes
• Ability to work in a team, high motivation, reliability, and attention to detail
• Fluent English essential, German desired, every other language is of advantage
• Excellent writing skills and an understanding of content marketing

Tasks & Challenges

• Responsible for the development and implementation of a communication strategy for our flagship property, Chenot Palace Weggis, in key feeder and evolving markets, working in partnership with colleagues in Sales, Revenue Management and Digital Marketing.
• Ownership of the PR strategy for Chenot Palace Weggis, working alongside the Chenot Director of Marketing and PR to ensure alignment with the overarching Chenot Group PR objectives
• Continuous alignment and project initialization with our lead PR agencies (bi-weekly catch-up calls and periodic in-person meetings)
• Planning, organization, and on-site management of journalist (and influencer) visits
• Securement and planning of interview opportunities with our spokesperson Dr George Gaitanos
• Assisting with the planning and organization of PR and Client engagement events and partnerships in our key feeder and evolving markets (could include travelling abroad)
• Maintenance of journalist- and influencer database and contact retention (relationship-building)
• Development and production of marketing materials in line with our C/I
• Lead of all internal (and guest) communication in line with the company's C/I
• Managing the creation of hotel presentations & internal collateral
• Independent follow-up of our budget and forecast (invoice control) in alignment with the relevant property and corporate personnel
• Creation of monthly PR- and Marketing reports with performance updates against set KPIs
• Trend research and competition analysis

Opportunities & Perspectives

We are looking for an individual who is ready to take the next career step. This opportunity offers the chance to make an impact, learn and grow in an exciting pre-opening environment of an internationally operating company with continuous growth. The focus is on people's health, well-being and luxury. You can get involved, build up your own department from scratch and make a difference. You benefit from personal and professional development and various company related incentives.