eCommerce Acceleration Manager
Publication date:
15 October 2024Workload:
100%- Place of work:Walton Oaks
Stellenbeschreibung
What makes working for Kimberly-Clark so special?
Every day, millions of people choose our products to make a positive difference in their lives. That’s a big responsibility, and one we take very seriously. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, Kimberly-Clark’s 45,000 employees around the world are committed to delivering our purpose of Better Care for a Better World. Our well-known portfolio of brands is an indispensable part of life for people in more than 175 countries, holding the #1 or #2 share position in 80 countries.
We also understand our responsibility to make a positive contribution to the consumers we serve around the globe. Our sustainable practices support a healthy planet and build stronger communities to ensure our business thrives for decades to come. In all that we do, we’re building a legacy of positive impact. For more than 150 years, we’ve had the foresight to find new ways to make lives better. From creating new categories to starting new conversations, we are constantly innovating our products and our practices to serve and care for the ever-changing needs of the people we touch at all stages.
Excited yet?
You should be! We appreciate that our team define who we are, and what we do. We offer careers that allow people to take pride in working for a company with the highest ethics and apply their diverse experiences and passion to brands that make lives better for people all around the world. The talent, diversity and commitment of our employees is crucial to our innovation and success. Our work environment fosters personal, professional and corporate growth - and our performance-driven organization is designed to attract, develop, reward and retain top talent.
The Role
Develop and implement best-in-class online execution across given retailers and accelerate online sales / increase Delta between online & instore.
The role is broken down into core elements:
Search:
-
Execute search strategies cascaded by others. Input into design and development of strategy by Ecommerce Acceleration Lead.
-
Analyse share of search dynamic and identify and share commercial opportunities to influence share of search with commercial teams, supported with recommendations.
-
Be the expert of retailer search algorithms. Identify opportunities to improve organic search rankings for high frequency search terms.
-
Devise paid & organic retailer search strategies in partnership with CBM and external agency.
-
Ensure execution of paid campaigns working closely with Ecom agency, managing to budgets within Trading Strategy.
-
Monitor campaign performance utilising Ecom agency analytics and internal tools, driving continual optimisation whilst delivering KPIs (ROAS, Impressions, Conversion.)
Content, Ratings & Reviews:
-
Brief marketing on best-in-class eComm assets required for retailers
-
Ensure compliance to content and review standards using assets and materials liaising with Marketing and content syndicator owners.
-
Ensure reporting catalogue is up-to-date and all SKUs are reflective of execution and taxonomy in your respective retailers, liaising with Category
-
Identify content gaps / opportunities across SEO and Ecommerce, leveraging internal tools to improve conversion. Feedback proposed content improvements to Marketing teams and agency.
-
Ratings and reviews: identify ratings and reviews opportunities across the portfolio and work with external agency to run campaigns to help meet targets.
Online Shopper Experience:
-
Determine the optimum online search trade plan for your retailers, including cross-category partnerships, helping implement online-only promotions and taxonomy leveraging Category support.
-
Inform online media investment choices by shopper team, through recommendations with business cases, included in maintained playbooks.
-
Adopt a Test & Learn mindset and approach where opportunity to learn, develop and grow business opportunities.
-
Proactively share best practice with business units and wider functions.
General
-
Generate PP presentations for customers, Demand Reviews, ABPs, QBRs with KPIs update; insights & actions
-
Manage online retail tracker, pacing file, SOS trends; weekly files for external agencies / internal reporting
-
Identify & escalate
-
Input into development on shared tools – improvements UAT etc.
-
Manage external agency for search optimisation within given retailers.
Stakeholders:
-
Assist the Ecommerce Acceleration Lead with the design and delivery of cross-functional initiatives to fuel growth partnering with commercial teams.
-
Brief Brand Marketing to develop best-in-class eCommerce assets including Mobile-optimised images, key search terms for copy, A+ Content
-
Liaise with Retail Performance team to align online media with paid search calendars.
-
Liaise with eCategory for online sales tracking, developments in the Online Shelf.
-
Foster relationships internally attending team meetings & externally attending relevant customer meetings as the Ecom execution expert.
Skills and Experience:
-
Develop and implement best-in-class online execution across given retailers
-
Aim to accelerate online sales / increase Delta between online & instore.
Search:
-
Execute search strategies cascaded by others. Input into design and development of strategy by Ecommerce Acceleration Lead.
-
Analyse share of search dynamic and identify and share commercial opportunities to influence share of search with commercial teams, supported with recommendations.
-
Be the expert of retailer search algorithms. Identify opportunities to improve organic search rankings for high frequency search terms.
-
Devise paid & organic retailer search strategies in partnership with CBM and external agency.
-
Ensure execution of paid campaigns working closely with Ecom agency, managing to budgets within Trading Strategy.
-
Monitor campaign performance utilising Ecom agency analytics and internal tools, driving continual optimisation whilst delivering KPIs (ROAS, Impressions, Conversion.)
Content, Ratings & Reviews:
-
Brief marketing on best-in-class eComm assets required for retailers
-
Ensure compliance to content and review standards using assets and materials liaising with Marketing and content syndicator owners.
-
Ensure CRIS reporting catalogue is up-to-date and all SKUs are reflective of execution and taxonomy in your respective retailers, liaising with Category
-
Identify content gaps / opportunities across SEO and Ecommerce, leveraging internal tools to improve conversion. Feedback proposed content improvements to Marketing teams and agency.
-
Ratings and reviews: identify ratings and reviews opportunities across the portfolio and work with external agency to run campaigns to help meet targets.
Online Shopper Experience:
-
Determine the optimum online search trade plan for your retailers, including cross-category partnerships, helping implement online-only promotions and taxonomy leveraging Category support.
-
Inform online media investment choices by shopper team, through recommendations with business cases, included in maintained playbooks.
-
Adopt a Test & Learn mindset and approach where opportunity to learn, develop and grow business opportunities.
-
Proactively share best practice with business units and wider functions.
General
-
Generate PP presentations for customers, Demand Reviews, ABPs, QBRs with KPIs update; insights & actions
-
Manage online retail tracker, pacing file, SOS trends; weekly files for external agencies / internal reporting
-
Identify & escalate
-
Input into development on shared tools – improvements UAT etc.
-
Manage external agency for search optimisation within given retailers.
Stakeholders:
-
Assist the Ecommerce Acceleration Lead with the design and delivery of cross-functional initiatives to fuel growth partnering with commercial teams.
-
Brief Brand Marketing to develop best-in-class eCommerce assets including Mobile-optimised images, key search terms for copy, A+ Content
-
Liaise with Retail Performance team to align online media with paid search calendars.
-
Liaise with eCategory for online sales tracking, developments in the Online Shelf.
-
Foster relationships internally attending team meetings & externally attending relevant customer meetings as the Ecom execution expert.
What you can expect from us…
We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme.
Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.
To Be Considered
Click the Apply button and complete the online application process. If successful, a member of our Talent Acquisition Team will be in touch.
And finally, the small print…
The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
#LI-Hybrid
Standort
Grossbritannien- Flexibler Einsatzort - Sued Ost England
Additional Locations
Worker Type
Angestellt
Worker Sub-Type
Normaler Beschäftigter
