Senior Brand Copywriter with German - freelance

About the Role:

We are seeking a talented and bilingual (German & English) Senior Brand Copywriter to join our creative team on a freelance basis. Proficiency in French is a plus. The ideal candidate has extensive experience creating compelling copy for luxury brands, thrives in fast-paced, early-stage startup environments, and brings a blend of agency and eCommerce expertise. You will craft and localize engaging content across channels, capturing brand voice and driving customer engagement for premium markets.

Key Responsibilities:

• Bilingual Brand Storytelling: Develop and articulate a unique and consistent brand voice in both German and English across web, email, social media, and marketing campaigns, ensuring localization for each market. French proficiency is a bonus.


• Luxury & eCommerce Copy Creation: Craft persuasive, engaging, and refined copy for product pages, digital ads, product descriptions, landing pages, and customer touchpoints that speak to high-end consumers.


• Campaign Ideation & Development: Collaborate with cross-functional teams, including marketing, design, and product, to conceptualize and execute campaigns that elevate the brand and drive conversions.


• Localization & Cultural Adaptation: Tailor messaging to resonate with diverse audiences, ensuring cultural relevance, sensitivity, and brand alignment in all markets served.


• SEO Best Practices: Optimize copy for search engines without sacrificing brand voice, ensuring a perfect balance between discoverability and premium appeal.


• Editing & Proofreading: Ensure all content is polished, error-free, and consistent with brand guidelines, maintaining a high standard for both German and English content.


• Agile Execution: Work with speed and efficiency to meet tight deadlines, supporting multiple projects typical of early-stage startups and dynamic agency environments.


• Trend & Market Analysis: Stay informed about industry trends, luxury market shifts, and competitive positioning to drive innovative copy strategies.

Requirements:

• Language Proficiency: Native or near-native fluency in German and English; proficiency in French is an added advantage.


• Experience: Minimum of 5-7 years of experience in brand copywriting, with a portfolio highlighting luxury brand work, agency engagements, and premium eCommerce projects.


• Startup & Agency Background: Proven experience working in fast-paced, early-stage startups and/or dynamic agency settings, with a demonstrated ability to adapt quickly and juggle multiple priorities.


• Luxury Brand Expertise: Deep understanding of luxury market dynamics, consumer expectations, and the art of high-end storytelling.


• Exceptional Writing & Localization Skills: Ability to craft culturally tailored, impactful, and persuasive copy in multiple languages.


• SEO Knowledge: Solid understanding of SEO and how it applies to eCommerce and brand content.


• Collaboration Skills: Proven experience working in multidisciplinary teams, contributing to creative and strategic projects collaboratively.


• Flexibility & Adaptability: Comfort working in evolving environments, meeting quick turnarounds, and adapting to new challenges inherent to startup and agency landscapes.

Preferred Skills:

• Experience with UX writing and creating microcopy for user interfaces.


• Familiarity with A/B testing copy for user engagement optimization.


• Knowledge of eCommerce platforms (e.g., Shopify, Magento) and marketing tools.

What We Offer:

• Competitive freelance rates, based on project scope or hourly work.


• The flexibility to work remotely, on a schedule that fits your lifestyle.


• The chance to work with a passionate, innovative team in a rapidly evolving startup environment.

To Apply:
Please submit your resume, a cover letter detailing your relevant experience, and a portfolio that showcases your work with luxury brands, eCommerce projects, and any agency-driven initiatives. Highlight examples demonstrating bilingual or localized copy expertise.