KCP Channel & Category Field Marketing Leader
Publication date:
12 September 2024Workload:
100%- Place of work:Chile- Santiago
Stellenbeschreibung
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on!
Led by Purpose. Driven by You.
About You
You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
Main responsibilities:
PARTNER MANAGEMENT
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Deploy KCP Value proposition to Distributors in order to make it simple to be understood
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Responsible for adequate communication to partners about the acquisition, penetration and loyalty executional plans for end user based on customer segmentation (where applicable ABE plans execution)
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Build JBP & Track its metrics to quantify distributor program impact & ROI
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Develop channel engagement initiatives & Coordinate DSR incentive plans with support of CMI & sales teams.
ACTIVATION
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Execute programs to build partner/distributor demand and pipeline (hybrid)
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Execute activation initiatives (online & offline) based on customer touchpoints ( Cx mapping journey & digital strategy) of key partners structured in a promotional calendar
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Performance & action plan tracking , Budget management
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Support development of new partnerships to capture whitespaces and increase coverage.
RGM & PORTFOLIO
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Single point of contact for product support at country level
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Deploy RGM, Price & Portfolio according to ABP LAO plans per category
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Responsible to lead innovation/renovation launches to channels in collaboration with Comm Excellence.
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Lead Analysis of category performance per country and take action if necessary
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Product & Marketing training sessions
CUSTOMER INSIGHTS
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Develop a deep understanding of customers, products and the buyer’s journey.
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Capture portfolio issues from the market and scale it to category team.
Experience and requirements:
Essential:
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Bachelor’s degree, in business-related discipline
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5-8 years of experience in marketing / sales roles with a demonstrated track record of achievement and growth in leadership behavior
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Analysis driven skills
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Intermediate level of English
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Developed Communication Skills
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Problem solving mindset - Results-oriented
Desired:
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Experience in a B2B environment
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Digital marketing experience/knowledge
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, check out the career’s website. You’ll want to review this and come prepared with relevant questions when you pass GO and begin interviews.
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender, identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Additional information about the compensation and benefits for this role are available upon request. You may contact E-Mail schreiben for assistance. You must include the six digit Job # with your request.
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.
Execute ABP plan to Distributors and Retailers related to activation, innovation & renovation in the Key Countries, to build partner/distributor demand and pipeline (hybrid), based on clear customer insights and main pain points identified from CX Mapping Journey. Deploy RGM & category launches to channels, in collaboration with Comm Excellence. Work collaboratively with sales leaders and their teams to ensure they are informed and have the tools required for audience acquisition, penetration & loyalty. Drives channel engagement and preference.
Standort
Büro Santiago
Additional Locations
Worker Type
Angestellt
Worker Sub-Type
Normaler Beschäftigter