Director of Ecommerce EMEA
On AG
Publication date:
16 August 2024Workload:
100%- Place of work:Zürich
In short
As the Director Ecommerce EMEA you will drive our ambitious strategic e-commerce objectives in partnership with the Global DTC and EMEA teams to unlock the next phase of growth for On in this dynamic and constantly evolving region. You will apply a business and commercial lens to our e-commerce growth engine, to acquire new customers and retain our existing fans through a combination of own and 3rd party digital platforms.
Your Mission
- Build On’s premium presence across all relevant digital channels, including On.com, relevant social channels and online marketplaces
- Own the end-to-end customer journey and define a roadmap that optimizes the EMEA sub-regional growth levers (from new user acquisition, to on-site activation, retention and referral), working cross-functionally to implement
- Own the EMEA sub-regional P&Ls, ensuring a profitable bottom line is reached alongside durable growth, meeting ambitious new user acquisition and customer retention targets with healthy ROI
- Grow our DtC ecom business across mature markets, growth markets and new markets in EMEA, in line with On’s overarching brand strategy for the region, acquiring new customers for On in running, performance apparel and a younger movement lifestyle audience
- Pilot growth blueprints within the EMEA sandbox, with constant tests and iterations into onsite hacks, acquisition or retention tactics, new channel exploration, product builds, and more
- Grow and lead a digital marketing team in EMEA, which operates with close ties to global functional streams and activates initiatives within digital channels
- Own the regional product lifecycle and product forecasts, from Go-to-Market launches to end of life, ensuring healthy inventory levels and positioning, with close collaboration with Demand Planning and Visual Merchandising
- Maintain a constant pulse into customer happiness with ongoing alignment between the regional customer service team, warehouse & logistics team, and the global DTC team in Zurich to eliminate friction points and elevate the customer experience