Brand Manager - Biotech - GER/ENG C1 (m/w/d)

Our client is a fast growing company in the biotech industry with a solid and growing portfolio

Description

Reporting to the Chief Marketing Officer your main missions will be to :

• Manage a portfolio of marketed products and will drive the launch of a new product in 2025
• Plan, execute and control marketing activities for the products in the different disease areas (including market research, identification of target audiences, pre-marketing activities)
• Synchronize all internal and external stakeholders through the 'Go To Launch Plan'
• Identify, evaluate and propose actions that can help inform and influence the strategic brand plan
• Provide benchmark on competition and market insights from the field force
• Develop new and existing relationships with HCPs through regular outreach and education activities (HCP visits, and conference participation)
• Develop HCP-and patient-directed promotional and educational material, disease awareness material in strong collaboration with the medical department
• Develop events aligned with local needs and provide strategic guidance
• Establish and maintain a network including contacts to relevant opinion leaders by participating at Congresses and organizing events
• Maintain permanent interactions between Marketing and Sales to ensure sales teams get all materials on time
• Update the brand plans 'Existing portfolio' and finalize the 'Go To Launch' plans new products

Profile

• You hold a bachelor's degree in marketing, economics, medical science., or bio-medical science
• You have at least four years of experience in a marketing role including consumer insights, product launches and brand activities within the biotech or pharma industry
• You ideally have a previous experience within the Swiss market
• A field experience (Rep, KAM, MSL) would be an asset
• You have German and English C1 level. French is a plus
• You are able to interact and establish long term relationship with healthcare professionals and key opinion leaders
• You are a team player with strong analytical and communication skills

Job Offer

Join a dynamic team, in a fast decision making company

Hybrid work set up possible