Market Analysis and Strategy Support 80-100% (f/m/d)
Date de publication :
30 août 2024Taux d'activité :
80 – 100%- Lieu de travail :Zurich, Zurich, Switzerland
We are seeking an experienced Market Research & Analysis Professional to join our team. In this role, you will be responsible for gathering, analyzing, and interpreting market trends and customer data to support our marketing and product development strategies. Your insights will help shape our approach to both individual consumers and business customers, driving success across various retail channels.
Your responsibilities
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Market Monitoring: Track market conditions, trends, and competitive activities to project business sector and consumer demand, guiding the timing of product launches
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Competitor Research: Analyze competitor behavior, including their marketing strategies, pricing, sales tactics, and operational methods, to identify opportunities and threats
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Consumer Insights: Monitor media coverage, conduct customer and retailer interviews, and analyze polling data to understand brand/product perceptions in the marketplace
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Customer Behavior Analysis: Identify and analyze purchasing behaviors, sensitivity to pricing and discounts, and brand loyalty across different customer segments and sales channels
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Campaign Impact Simulation: Simulate potential impacts of proposed marketing campaigns and measure their effectiveness against established targets
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Support global business strategy definition and roll-out.
Your background
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University degree in engineering
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First experience in market research and analysis would be a strong asset
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Capable of influencing peers and stakeholders by explaining facts, policies, and practices within the job area
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Willingness to work in multinational environment