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Our Mission

At Consumer Panel Services GfK, our mission is clear: to provide key information on who buys what, where, how much, how often, and most importantly, why (or why not). We take pride in delivering high-quality, uninterrupted data, expert consultancy, and unparalleled expertise to empower our clients to deliver superior customer experiences at every stage of the shopper journey.

Job Description

Consumer Panel Services (CPS) , a former GfK company, is now part of the YouGov groups, is a leading market research company specializing in consumer behaviour analysis and insights. We are currently looking for a motivated and detail-oriented Panel Management Manager to join our team in Kyiv and lead our UKR My Scan Apps panel, from panel member engagement through panel study maintenance and client reporting. 

Reporting to our MD Ukraine, also based in Kyiv, the Panel Management Manager plays an integral role in the successful running of our UKR My Scan Apps panel and contributes significantly to all local project, operational and consulting topics.  

Responsibilities:

Operational

• Coordinates UKR My Scan Apps Panel activity, enforcing compliance with given and received deadlines.

• Concerned with Panel households' maintenance: solutions and methods for maintenance, measures to increase the degree of satisfaction, stimulation of communication in both directions, qualitative knowledge of Panel households.

• Manages and numerically maintains the sample for the study (4000 households, ± 10%).

• Actively participates in the meetings regarding the establishment of the households selection criteria, demographic questionnaires modification and updating the used materials.

• Requests the recruitment of household for the panel needs through CPS Ukraine resources according to the specified quotas.

• Searches, proposes, and evaluates new methods to stimulate panel member recruitment.

• Concerned with Panel households' maintenance: solutions and methods for maintenance, measures to increase the degree of satisfaction, stimulation of communication in both directions, qualitative knowledge of Panel households.

• Initiating a process of changing the mentality towards the Panel household - treating it as a Panel customer (resolving grievances, implementing suggestions, etc.).

• Ensures that the annual socio-demographic data are correctly updated and submitted on time - the final form of the field "references" at the beginning of each year. 

• Prepares reports and informs bimonthly about the structure of the sample. 

• Ensures that all communication channels with households are used to their maximum potential – Hot line, e-mail (info_ihs), Panel website, social media, etc.

• Prepares the monthly reports and informs the households correctly and on time about the points accumulated, ensuring support in solving the problems. 

Team

• Sets objectives for the whole team ensuring that staff members comply with company policies and procedures.

• Is involved in the processes of recruitment, training, motivation, and training of UKR CPS employees.

• Performs performance evaluation of subordinate employees and provides feedback whenever necessary.

• Presents training and development opportunities to employees within the team and beyond, according to the development plan.

Financial

• Establishes and achieves business and profit objectives (realization and achievement of the mission and objectives of the managed business unit) 

• Calculate  and estimate the budget for the rewards of the Panel households.

• Transmits and requests information to/from Administrative, Accounting, Reception, etc.

Experience:

• Bachelor's degree.

• 3+ years of experience in panel management or quantitative market research project management.

• Comprehensive project management skills.

• Team management and delegation skills.

• Strong problem-solving skills. 

• Excellent communication and interpersonal skills. 

• Proficiency in Microsoft Office suite.

This vacancy is based in our Kyiv office with hybrid working arrangement

Join our team at Consumer Panel Services Ukraine GFK and make a difference in the world of market research. Apply now!

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about who we are and everything we do on: https://www.gfk-cps.com/about-gfk-cps