Omnichannel Product Manager
Date de publication :
15 octobre 2024Taux d'activité :
100%Type de contrat :
Durée indéterminée- Lieu de travail :Johnson
Johnson and Johnson Med Tech Digital Transformations is now recruiting for a Omnichannel Product Manager to service our Omnichannel Brazil, Colombia and Chile markets.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
We are seeking a dynamic business partner who will be part of a team that is shaping and implementing the Omnichannel customer engagement strategy as part of our MedTech Digital Transformation. Our Vision is to make JJMT become the best-in-class MedTech company in LATAM in terms of understanding customer engagement preferences and integrating these into our journeys, to provide optimal & consistent customer experiences which leverage technology, create sustainable customer loyalty and drive business growth.
This will be done in close collaboration with cross-functional partners such as brand marketing, IT, commercial, education, medical affairs, strategic solutions, and other key departments.
Reports to: Omnichannel Senior Manager.
Key Role Responsibilities:
The Omnichannel Product Manager will be responsible for developing the Omnichannel strategy throughout LATAM, driving adoption, ensuring impact and enabling technology. Focal point for Omnichannel Go-to-Market strategy (eCommerce + Inside Sales).
- Lead the development and adoption of omnichannel go-to-market strategies for MedTech LATAM's Omnichannel priorities, with the ultimate goal to provide alternative channels of conversion for our different customer segments.
- Support the definition and deployment of prioritized MedTech LATAM's eCommerce and Inside Sales efforts, supporting the continuous growth of our regional eCommerce efforts, as well as ensuring profitability/reduction of cost-to-serve.
- Perform as Product Owner for one of the Omnichannel agile squads within the Omnichannel Product, focusing on leading the squad vision & roadmap aligned to Product, continuously seeking for Omnichannel opportunities within scope of responsibility, and prioritizing technology developments for the eCommerce regional platform based on impact.
- Act as strategic connective tissue responsible to create cohesive content and channel activation plans within defined eco systems avoiding siloed activation efforts. Support businesses int creating an integrated channel strategy, including touchpoints, key messages and synthesized paths toward a consolidated goal identified by a behavior shift.
- Simplify Omnichannel: Cultivate knowledge of omnichannel standard processes and trends, disseminate this knowledge to the organization to ensure understanding in a way that is flexible and promotes adoption (ie. through reports, presentations, workshops, trainings, guidelines, projects and processes). Leverage this deep understanding to provide valuable and pragmatic insights to guide initiatives and strategies. Develop materials to communicate emergent success factors, trends, and standard processes to the broader organization; producing omnichannel GTM tactics and progress updates for omnichannel leadership.
- Prioritize relentlessly and help shape the organization while being at the service of the business, focusing on showing concrete Omnichannel Maturity progress within our organization in a way that is aligned to business objectives and delivers measurable impact.
- Collaborate & support the marketing team: Serve as a strategic partner to the marketing team in the planning, design, and execution of multi-channel marketing deliverables to ensure adoption of digital standard processes that are aligned with brand strategic imperatives and overall business objectives. Collaborate to identify, assess, and pilot innovative approaches for key digital / multi-channel tactics as they become available.
- Engage with the broader organization: Engage with the various internal JJMD channel owners to understand the current capabilities, constraints and functional channel roadmaps, including Insights, IT/BT, Comms, Solutions, EdTech, etc. Drive continuous improvements to capability, infrastructure and data to continually push strategic approach based on available capabilities.
- Measure and adapt: Set up key and expanded program metrics and align with developed dashboard algorithms. Consistently review program results, using available dashboard, to update strategic approach and support optimization. Ensure program critical metrics are set to improve return on investment for Business/Franchise performance.