Field Brand Manager Hematology - Johnson & Johnson
Date de publication :
09 octobre 2024Taux d'activité :
100%Type de contrat :
Durée indéterminée- Lieu de travail :Pacific
About the Johnson & Johnson
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Field Brand Manager Hematology Norway
We are now looking for a skilled and result-oriented Field Brand Manager (FBM) within Hematology to join our experienced and highly motivated team, all with a clear goal to serve patients. The FBM has the responsibility for selling to a set of accounts and works to meet sales targets for the product portfolio within their therapeutic area whilst ensuring that all account activities are aligned with Johnson & Johnson’s brand strategy and local customer needs.
The purpose of the FBM is to lead the marketing mix execution and coordinate processes related to business planning, marketing plans, portfolio management, market research, new product launches, business performance tracking, and multi-channel marketing targeted for designated brands.
This is a great opportunity if you want to continue to develop in your role, as well as grow in an organization and evolve as a person.
The position sought for is reporting to the Business Lead Hematology/Oncology. The position is field based while the office is at Lysaker, Oslo.
Objectives of the Position
- Establish and lead trusted relations with relevant health care professionals and key decision makers within the therapeutic area Hematology.
- Proactively initiate and drive your own customer projects that build customer value.
- Develop and execute account plans, based on acquired in-depth customer and market insights, as well as identified customer needs.
- Handle assigned budget to execute on the tactical and account plan.
- Partner closely with the cross-functional team to give and take input to the tactics, overall strategy, and the marketing content creation.
- Connect with grow the wider commercial team to share experiences, insights, and best practices.
- Plan the marketing mix and implement promotional activities (advertising campaigns, multichannel promotional activity, events, congress booths, marketing ad-boards, etc.) for the brands in scope.
- Drive effective multi-channel communication. Adapt, translate, and garner approval of promotional materials developed by IBVT or other countries. Only in specific cases, create locally relevant content and materials.
What you will need to succeed
You continuously strive for new ways to the business, and you understand the value of partner management in reaching regional achievements and are driven by creating strong relationships.
In driving the business results you have a proven record of reaching achievements locally and regionally. You are motivated by challenges and opportunities in a competitive environment.
You seek to develop over time and see this as an excellent opportunity to evolve both personally and in your career.