Digital Marketing Manager (m/f/d)

For our international medical partner, Roche Diagnostics Schweiz AG, we are looking for a qualified and motivated Digital Marketing Manager for one year with option for extension.

The Digital Marketing Manager oversees the strategic planning, development, and coordination of the digital marketing strategy, execution, and optimization to promote the sale of regulated IVD products to further the company's sales objectives. Collaborates with Business Team members (Marketing Managers and Product Managers) to plan, develop and produce digital marketing promotional campaigns and communications to support product marketing, brand marketing, and sales efforts. Defines digital marketing objectives and strategies, and translates strategies into digital marketing tactics, including project management, planning, scheduling, budgeting, and execution of campaigns.

Consults with other areas of management or business units, affiliates, and agencies to manage the development of digital content and oversee and execute promotional activities as well as recommend the best digital channels suited for specific business goals.

Digital Marketing Managers use their knowledge of digital marketing technologies, techniques, and best practices to help position Roche's solutions in the market.

Tasks

• Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to develop and lead the digital marketing strategy & execution of a launch or campaign
• Serve as the single point of contact for digital marketing activities for the assigned product launch or campaign
• Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns.
• Support local affiliates and partners with execution and insights and provide clear guidance on best practices
• Design and oversee all aspects of the digital marketing execution including marketing database, website/web platforms, email marketing, CRM, eCommerce, social media and display advertising campaigns
• Optimize tactics and campaigns based on data and analytics
• Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices
• Own digital performance reports: Measure and report the performance of digital marketing campaigns and assess against goals (ROI and KPIs)

Must Haves

• Bachelor's or Master's degree in communications, digital marketing, business, Information Technology, or Marketing
• Minimum 3 years of experience in digital marketing execution of campaigns
• Proven experience in project management: able to manage multiple priorities, build an action plan, and follow-through independently
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Solid knowledge of website and analytics tools
• Good working knowledge of content management systems (e.g.: AEM, Wordpress), email marketing tools (e.g.: Eloqua, Marketo), analytics solutions (e.g.: Google Analytics, Adobe Analytics), and sales enablement tools (Showpad)
• Experience in setting up and optimizing PPC campaigns
• Excellence in stakeholder management and communication
• Fluent in English (minimum C1)

Nice to Haves

• Experience in at least one of the following topics is considered a strong plus: Account-Based Marketing, Digital Marketing Analytics, or eCommerce
• Experienced in leading self-organized, empowered, and independent teams, like Squads, Communities of Practice, and Networks
• 1-3 years experience in a marketing agency

Are you interested? Do not hesitate and submit your complete application documents online today.

We also process applications by post, but will not return them for administrative reasons. We look forward to hearing from you!

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Kontakt
Kristof Wildmann

Arbeitsort
Rotkreuz

Pensum
100%

Position
Mitarbeiter

Branche
Administration / Verkauf / Einkauf