US Marketing Manager – Respiratory, Enterics, HAIs (Hybrid)

Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The US Marketing Manager, Respiratory, Enterics, and Healthcare Acquired Infections, is responsible for driving US market growth and awareness of critical molecular diagnostics assays within the BD MAX™ assay portfolio. This role reports to the Associate Director of Marketing – Molecular, Women’s Health, and Cancer and focuses on overall US tactics, brand execution, brand management, and communications strategy, emphasizing deep customer insights, impactful value propositions, campaigns, and a vision to inspire others that leads to growth.

In this role, the US Marketing Manager will develop tactical and implementation strategies to drive accelerated growth in the US Region, ensuring alignment with overall business objectives. They will drive market adoption and awareness for BD MAX™ Acute Care Assays through strategic marketing initiatives and leverage deep customer insights to create impactful value propositions and marketing campaigns. Additionally, they will contribute to strategies for expansion into adjacent markets, including ASR Strategy, regional opportunities, business case development, and other special projects related to the IDS strategy.

This position offers a unique opportunity to work with cutting-edge diagnostic technology and make a significant impact on healthcare outcomes. BD is seeking a strategic and execution-driven marketing professional with strong leadership and collaboration skills to join their innovative team. If you are a strategic thinker with a passion for healthcare, this role could be a perfect fit for you.

Responsibilities:

• Leads and owns US execution and implementation plans of global brand strategy, identifying and prioritizing key targets for growth, communicating product value, and embedding a strong customer-centric focus into the portfolio.

• Earns trust and maintains engaging and inspiring relationships with multiple functions within the U.S. Regional Team, including but not limited to sales, service, contracts, and global marketing, to deliver best-in-class marketing tailored to the market and the customer they serve.

• Doubles down on energy for respiratory seasonal drive, creating meaningful campaigns and activities that ignite US reach to customers in this critical time.

• Creates a strong partnership with the product management counterpart to ensure a seamless transition of customer research and product management into downstream action.

• Reports against KPIs and ROI of these tactical activities back to the Associate Director of Marketing and other key stakeholders, making proactive recommendations for improvements.

• Develops regular U.S. platform updates, including targeting, messaging, research, customer personas, and value propositions.

• Leads marketing plans and ASR global guidance for the portfolio, creating and setting clear vision, strategies, and goals for U.S. tactical success.

• Develops/maintains a clear understanding of current MDx markets, customers, and patients the product serves.

• Adheres to all company policies, procedures, and business ethics codes and ensures that they are communicated and implemented within the team.

Knowledge, Skills, and Abilities:

• Creative, energetic, and dedicated to the science and art of Marketing.

• Visionary in approach, seeking to learn from other functions, with a desire to over-deliver to stakeholder expectations with best-in-class marketing.

• Willingness and ability to work independently and autonomously.

• Demonstrated skills in the development and execution of successful new product launch plans that have provided rapid U.S. market penetration and uptake in fast-moving, competitive markets.

• Strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute, and deliver results.

• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

• Excellent presentation and communication skills—written and oral—for a wide variety of audiences.

• Excellent interpersonal skills, with the ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.

• Leadership presence with the ability to utilize organizational channels, experience, and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments.

• Strong organizational skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

• Flexibility to travel to U.S. customer sites at least 20% of the time.

Qualifications:

• BA/BS degree required, preferably within the area of focus; Four-year scientific, marketing, or business degree preferred. MBA optional.

• 3-5 years of experience in US strategic marketing, global marketing, or product management with a focus on commercialization excellence, product and portfolio management, and brand strategy.

• Excellent presentation skills.

• Strong business acumen.

• Background in molecular testing categories.

• Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

• Ability to analyze data and derive actionable insights.

• Experience leading complex teams in a matrix organization without direct authority.

Primary Work Location and Additional Considerations:

• USA MD - Sparks - 7 Loveton Circle
• We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor Visas' at this time.
• We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to provide Relocation assistance at this time.
• We encourage Candidates near our BD Location of: USA MD - Sparks - 7 Loveton Circle to apply for this Hybrid role.

• This is a Hybrid role that requires you to be at your assigned worksite 3 days out of the week and up to 2 days from home. Local policies may apply. BD may change your work arrangement based on business needs.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers  

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You .

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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