Digital Marketing Manager

Do you want to dive in the fast-growing industry of drones and get a rewarding experience in a dynamic start-up environment? 

At Flyability, we believe that robots should be sent into hazardous places and dangerous situations instead of humans. To support our belief, we created Elios, the world’s first collision-tolerant flying robot that for the first time allows remote entry to complex and indoor spaces. With more than 100 employees, Flyability is the pioneer in the UAV indoor inspection industry. Joining Flyability is not just taking on a new job, it is seizing the opportunity to improve the life of millions of people and build the future of robotics.

To complete our creative and dynamic team in Lausanne, we are seeking a:

Digital Marketing Manager (100%)
Starting date: as soon as possible

Your role:

We are seeking an experienced Digital Marketing Manager with strong knowledge of Salesforce and Account Engagement to manage and optimize our company's marketing technology stack. You will oversee the effective operation of our marketing systems to support business development, marketing communications, and digital media strategies. You will collaborate closely with marketing leadership, cross-functional teams, and external freelancers who manage our display advertising campaigns and other digital marketing tasks. 

Your responsibilities include developing and implementing our lead generation strategy aiming at efficiently driving sales in our key regions and industries.

If you have extensive experience with Salesforce, Account Engagement, digital marketing technologies, outsourced digital campaign management, and web management, we encourage you to apply!

What you will own: 

• Manage, maintain, and upgrade our marketing technology stack, including CRM systems (primarily Account Engagement), website management, advertising platforms, and SEO.
• Evaluate, recommend and implement automation solutions, such as Zapier integrations, to streamline data transfer processes from advertising platforms to Account Engagement.
• Optimize website content and landing pages.
• Review published pages on our website and seek areas of improvement.
• Develop and execute effective multilingual SEO strategies.
• Collect data and create reports on traffic, rankings and other SEO aspects.
• Conduct keyword research to guide content teams.
• Review technical SEO issues and recommend fixes.
• Train marketing team on CRM best practice to leverage HubSpot tools and how to work within the implemented process and be the gatekeeper of all automated processes within hubspot.
• Train the marketing team on best practices for leveraging marketing tools, ensure adherence to established processes, and oversee all automated workflows within Zapier and Account Engagement.
• Stay current with the latest MarTech trends, especially AI, and implement them when appropriate.

Your profile:

• Master’s degree in Digital Marketing or a related field.
• Minimum 5 years of experience in a similar role, experience in a tech company is an asset.
• Strong expertise in SEO, Google Ads, Facebook, LinkedIn advertising, Google web tools and Hubspot as well as Salesforce with Account Engagement and Pardot.
• Analytic mindset, able to build insightful reports based on complex data.
• Proficient in marketing automation with a tech-savvy, AI and process-oriented mindset.
• Deep understanding of digital marketing concepts and best practices.
• Excellent project management skills with strong attention to detail.
• Team player with the ability to collaborate cross-functionally and report to counterparts.
• Fluent in English; Spanish is a plus.
  

Flyability is a young Swiss company that values independent thinking combined with a collaborative spirit. Every day, you will have the opportunity to share your ideas and contribute to solving problems. We all work together, and each voice is important to move forward.

Ready to join?

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply —regardless of your past experience or resume, we'd love to hear from you.

Perks & Benefits You'll Love:

• Enjoy 25 vacation days per year, plus all public holidays to recharge and explore
• Work your way with flexible schedules and the option to work remotely up to 2 days per week
• Boost your well-being with discounts on gym memberships and sports events
• Access exclusive benefits through Swibeco, our platform that offers discounts and rewards at a wide range of retailers and services.
• Connect with your team at exciting events like our ski weekend, summer barbecue, and after-work gatherings

… and so much more! Apply now to discover all we have to offer.