Global Digital Marketing Activation Lead

Position Snapshot

Location: Vevey, Switzerland
Company: Nespresso HQ
Act. Rate: Full-Time 100%
Type of contract: Permanent contract

What we offer at Nespresso

Exciting opportunities to develop your career your way
Flexible working arrangements - facilitating creativity and collaboration
A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you!
Quality and sustainability at the core of who we are and a critical vision of driving positive change
The opportunity to be part of a B Corp certified company and one of the world's most trusted brands

Don't hesitate to connect with us during the recruitment process to learn more.

Position Summary

At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success - all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what coffee can be. Reimagine what you can become.

We are looking for a strategic and results-driven leader to help shape the future of consumer engagement at Nespresso, helping us bridge CRM and Performance Marketing to enhance our digital impact across all channels.

As a Global Digital Marketing Activation Lead, you will be at the heart of this transformation, leading the development of high-impact digital strategies that enhance engagement, drive conversion, and build long-term consumer relationships.

You will act as the strategic lead for cross-channel initiatives, working closely with regional teams, HQ stakeholders, and agency partners to ensure digital marketing activations align with business priorities. Additionally, you will play a key role in supporting local markets, equipping them with the right tools, frameworks, and best practices to scale personalized marketing efforts.

You will lead a team of digital marketing talents, with potential expansion into Retail Media, Search, Social Media, and Affiliate Marketing.

Join us and be part of the future of consumer engagement at Nespresso.

A Day in the Life of a Global Digital Marketing Activation Lead

Define and Lead the Global Digital Marketing Activation Strategy

• Design comprehensive digital marketing strategy to maximize engagement and performance. Ensuring measurable impact on sales, acquisition, and retention.
• Define performance-driven marketing frameworks across Paid Search, Organic Search, Social Media, Affiliate Marketing, and e-Trade Marketing (Amazon)
• Oversee global paid media activations planning, ensuring consistency and alignment with business priorities.

Drive Performance & Data-Driven Decision Making

• Lead performance marketing and CRM integration efforts, working closely with Marketing Intelligence to establish robust KPI
• Foster a culture of continuous testing and optimization, leveraging insights to enhance campaign effectiveness.
• Align digital marketing strategies with first-party data initiatives, enabling hyper-personalized consumer interactions.

Enable Global, Zone & Market Digital Execution

• Act as a strategic partner to regional and local teams, ensuring global strategies are effectively deployed across all consumer touchpoints.
• Support eTrade, Digital Commerce, and Boutiques with data-driven marketing activations.
• Lead knowledge-sharing initiatives, ensuring best practices are adopted across markets.

Team Leadership & Cross-Functional Collaboration

• Manage and mentor a team of digital marketing talents, fostering a culture of innovation, agility, and results.
• Build and maintain strong relationships with external partners, media agencies, and platform providers.
• Advocate for digital-first thinking, ensuring that Performance Marketing, CRM, and Performance Measurement work together to maximize consumer engagement.

Innovation & Future-Proofing Consumer Engagement

• Identify and leverage emerging trends, technologies, and new opportunities to push Nespresso's Digital marketing to the next level.
• Partner with internal and external stakeholders to test and scale new marketing approaches, including AI-driven automation and next-gen personalization.
• Ensure all digital marketing strategies drive long-term value and align with sustainable business growth.

Key Performance Indicators (KPIs)

• Strategic Integration & Market Adoption: Measured via feedback from regional and market teams.
• Digital & CRM Performance: Improvement in conversion rates, customer acquisition costs (CAC), and lifetime value (LTV).
• Cross-Functional Collaboration: Market satisfaction scores and successful adoption of integrated digital & CRM strategies.
• First-Party Data Utilization: Measured by audience segmentation efficiency and personalized marketing impact.
• Acquisition and Retention Strategies: Evaluated based on customer growth, engagement rates, and churn reduction, ensuring long-term loyalty and business sustainability.

What will make you successful

• At least 10 years of experience in digital marketing, performance media, and CRM-driven consumer engagement.
• Strong expertise in digital media platforms, omnichannel marketing, and data-driven decision-making.
• Experience leading D2C digital commerce, eRetail, and integrated CRM digital marketing strategies.
• Proven ability to collaborate with and influence senior stakeholders, driving cross-functional alignment.
• Data-driven mindset with expertise in measuring campaign impact and optimizing marketing investments.
• Fluency in English; other languages are a plus.

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.

At Nespresso, we've built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you'll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best.