Head of Marketing

Location: Hybrid or remote in Europe - flexibility to travel to Zurich

what. AG is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises.

If you want to lead impactful marketing activities, drive brand growth, and spearhead multi-channel campaigns while ensuring alignment with our mission and values, the role of Head of Marketing at what. is perfect for you.

You will be in charge of the marketing strategy and its implementation. You report to one of the partners and work closely with the entire what. team, especially client-facing team members and partners.

You are responsible for driving and implementing the overall marketing strategy, focusing on achieving key growth targets and boosting brand visibility. You’ll manage digital content, ensuring brand consistency across all materials and channels while keeping the website and online presence up to date.

You’ll collaborate with team members and partners to improve key web pages, maintain SEO, and oversee the development of important brand assets. Managing external communication is a key part of your role, including newsletters, social media posts, press releases, and major announcements. You’ll also lead the organization of events like meetups and client engagements to strengthen relationships within our network.

In this role, you’ll implement CRM processes, manage client communications, and ensure data quality is maintained. You’ll also support internal communication to reinforce the company's mission and values.

Proven experience in crafting marketing strategies and their successful implementation, with a focus on brand growth, lead generation, and content management.

Strong understanding of KPIs and growth targets, with the ability to drive metrics like website traffic, social media engagement (especially on LinkedIn), and NPS scores.

Experience in brand management, ensuring consistency across all channels and materials, with the ability to maintain and update brand guidelines.

Skilled in website management, ensuring up-to-date, SEO-optimized content in multiple languages (English and German) and a modern design approach.

Proficiency in CRM systems with the ability to automate workflows, manage client communications, and oversee data quality.

Event planning expertise, capable of organizing meetups, launch parties, and client events, while managing logistics, promotion, and speaker recruitment.

Content creation expertise on LinkedIn, with a track record of increasing engagement and follower growth.

Project management and coordination skills, with the ability to lead teams, manage tasks, and control budgets to deliver high-quality work on time.

Experience with Google Office tools (Docs, Sheets, Slides) to manage workflows, data, and presentations efficiently.

Ideally located in Europe, with the flexibility to travel to Zurich as required.

Excellent spoken and written either in English and German is a requirement.

How is it to work with us:

At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following:

• Excellent office location in Seefeld in Zürich, if you work in Switzerland.

• You take control of your availability - Need to take care of something in the morning and want to catch up later? No problem. We are results-oriented, we don’t micromanage.

• Flat hierarchy - Get decisions fast when you need them.

• You have a large amount of ownership in your department. Do you want to change something? See possibilities to improve how we do things or what we do? The only thing needed is to speak up and we will discuss.

• Multicultural and multidisciplinary team with a focus on improving and learning. We want you to learn and grow which is why you will have access to individual training and guidance.

• If you work remotely, the opportunity to visit the team in Switzerland - we cover the costs

• 25 days holiday allowance for full-time employees, and public holidays off too (if located in Switzerland)

• Fair compensation, with the possibility of joining our profit participation scheme

• Opportunities to visit clients on-site in Switzerland

• Weekly remote pilates classes for all

Information for recruitment agencies: for this position, we only accept direct applications from candidates and will not consider applications from agencies.

Please send your CV with a cover note and a short intro video (we find Loom or YouTube work best). 

Please add the link to your intro video in your cover note. Explain what attracted you to the role and why we should hire you.

Please note that only applications with a cover note and an intro video will be considered.