Senior Brand Manager Travel Retail EMEA & Americas

CONTEXT & MISSION:

In the context of the new multi-brand approach, we are looking for a highly motivated Senior Brand Manager Travel Retail EMEA & Americas to join our Travel Retail Department. Key leader within the Marketing team, you will be accountable for establishing Travel Retail as a brand building platform and for driving the strategic plan to grow brands across Travel Retail Europe & Americas. In this role, you will work in close collaboration with the rest of the Travel Retail Team (Sales, Finance & Operations) as well as Global Brand teams and external partners.

This position is based in Plan-les-Ouates (near Geneva) and reports to Global Travel Retail Marketing Director.

MAIN RESPONSABILITIES:

1) Brand Management (Sell-In)

• Partnering with Global Brand, lead the development and implementation of brand plans adapted to Travel Retail to grow market share (Assortment Strategy, Marketing Launches and Trade Animation Calendars);

• Ensure brand image and Global messages are respected and aligned with brand elevation and new standards;

• Lead annual forecasting exercise to determine the right level of forecast for novelties and iconic SKUs and work closely with Demand Planning and Sales team to deliver forecast accuracy;

• Support Global TR Marketing Director and RGM team for pricing exercises;

• Animate the TR-exclusive portfolio to reach annual targets (SI/SO/OP);

• Manage the marketing budget to ensure key launches and initiatives are adequately supported, maximizing ROI.

2) Retail Excellence (Sell-Out)

• Full accountability in the development, planning and execution of the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy in TR;

• Drive the brief and development of Outpost & HPP/SPP, PR events to ensure maximum consumers engagement and conversion;

• Ensure excellent POS execution of assigned brand(s) in close collaboration with Sales and Retail teams (VM, POSM);

• Coordinate and prepare regional monthly reports, launch report analysis, business presentations and adapt strategy with booster plans if needed.

3) Team Development & Management

• Spearhead relationship with key internal contacts, with emphasis on effectively influencing and challenging Global Brand Teams, providing a sound understanding of the TR marketplace;

• Manage, drive and develop team performance by providing clear vision, constant guidance & feedback;

• Foster cooperation with Global Brand and knowledge of operations in order to accelerate the brand building exercise on a global scale.

HOW YOU CAN FIT:

• +7 years' experience in Marketing / Trade Marketing (ideally in the cosmetic industry)

• Experience in Travel Retail is mandatory

• A first experience in team management is mandatory

• Fluent in English and French

• Available to travel up to 20 %

• Strong customer centricity mindset and business acumen, results focused

• Self-organized, proactive, hands-on and multitask oriented with a high level of autonomy and entrepreneurial spirit;

• Strong team player with excellent interpersonal & communication skills and the ability to work collaboratively and develop strong relationships at all levels and across functions

• Rigorous with strong organizational skills

• Appetite for change and challenges and at ease in an international fast-paced environment with remote & multicultural teams;

WHAT WE OFFER:

• Working for a unique company, strongly committed towards the planet and the people (B Corp certification)

• Working with passionate colleagues coming from all over the world

• A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast

• Internal mobility opportunities

• Monthly allocation & discount for store products

• Sport membership allowance

• Attractive Social Insurances coverage

• 5 weeks annual leaves & 3 extra-days offered as public holidays

• Flexible and hybrid work arrangement

• Attractive Parental Leave Policy

• Public transport allowance

STARTING DATE: ASAP

PERMANENT CONTRACT, full-time basis

Swiss Residency mandatory