Global Customer Activation Manager (CRM)

At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success - all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what coffee can be. Reimagine what you can become.

Position Snapshot

Location: Vevey, Switzerland
Company: Nespresso HQ
Act. Rate: Full-Time 100%
Type of contract: Permanent contract

What we offer at Nespresso

Exciting opportunities to develop your career your way
Flexible working arrangements - facilitating creativity and collaboration
A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you!
Quality and sustainability at the core of who we are and a critical vision of driving positive change
The opportunity to be part of a B Corp certified company and one of the world's most trusted brands

Don't hesitate to connect with us during the recruitment process to learn more.

Position Summary

As "Global Customer Activation Manager (CRM)", your will lead the global strategy and activation of direct-to-consumer communications across Email, SMS, Push Notifications, and Direct Mail. You will ensure these touchpoints are seamlessly integrated into our omnichannel marketing ecosystem, delivering consistent, high-impact, and data-driven engagement across the full customer journey. You will sit within the Digital Marketing Activation team and act as a key connector between Consumer Engagement Strategy, CRM Programmes, Digital Activation, and market teams. You will embed best practices around audience segmentation, automation, and personalisation to elevate global CRM maturity and empower local markets with frameworks, templates, and insights that drive acquisition, retention, and lifetime value.

A Day in the Life of a Global Customer Activation Manager (CRM)

• Define the strategic role of owned channels (Email, SMS, Push, Direct Mail) within Nespresso's broader marketing ecosystem.
• Ensure direct communications are fully integrated into omnichannel marketing campaigns.
• Develop and roll out playbooks covering contact strategy, pressure/suppression rules, segmentation, and personalisation.
• Lead the global CRM activation calendar: seasonal, tactical, and always-on campaigns.
• Orchestrate alignment between campaigns and automated lifecycle journeys.
• Establish KPIs and implement a test-and-learn framework to optimise performance.
• Equip local markets with scalable communication guidelines and segmentation frameworks.
• Ensure compliance, brand alignment, and executional excellence across markets.
• Partner with Analytics & Data teams to embed dynamic content and AI-driven targeting.
• Identify innovation opportunities in CRM tech, messaging formats, and channel integration.

What will make you successful

• 5+ years of experience in CRM, Lifecycle Marketing or Customer Retention, ideally in a digital, retail, or subscription-led business.
• Proven expertise in owned media channels: Email, SMS, Push Notifications, Direct Mail.
• Strong track record in data-driven marketing: segmentation, automation, A/B testing, personalisation.
• Experience collaborating with cross-functional teams.
• Fluency in English.

Nespresso is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.

At Nespresso, we've built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you'll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best.