Head of Demand Generation

Our Teams’ Mission

To fuel Verity’s growth by creating and executing innovative, targeted marketing strategies that amplify our brand, engage key audiences, and support business goals. Through a blend of strategic planning, data-driven decision-making, and cross-functional collaboration, the marketing team positions Verity as a leader in the tech industry while delivering measurable results that align with sales objectives and market opportunities.

Your Role

• Drive Demand Generation Strategy – Develop and execute multi-channel campaigns (paid advertising, content marketing, email, SEO, ABM, social media, and events) to generate qualified leads and accelerate revenue growth.
• Direct & Optimize Lead Generation – Establish lead scoring, qualification processes, and collaborate with sales for seamless lead handoff and follow-up.
• Budget & Performance Optimization – Manage the demand generation budget, track ROI, and allocate resources effectively to maximize impact.
• Data-Driven Decision Making – Analyze key metrics (traffic, leads, conversion rates, CPA) to continuously refine and improve campaign performance.
• Stay Ahead of Industry Trends – Keep up with evolving marketing technologies, trends, and best practices to maintain a competitive edge.

Your Experience

• Proven Demand Generation Expertise – 5+ years of experience in demand generation, lead generation, or a related field.
• Leadership & Team Management – Experience leading and mentoring a team of marketing professionals.
• Data-Driven & Analytical Mindset – Proficiency in data analysis tools (Google Analytics, Salesforce, HubSpot) and strong understanding of key marketing metrics.
• Tech-Savvy Marketing Expertise – Proficiency in marketing automation platforms (Marketo, Pardot, or HubSpot), CRM systems, and digital marketing channels (SEO, SEM, social media, email).
• Strong Communication & Project Management – Ability to effectively collaborate with technical and non-technical teams while managing multiple projects and deadlines.
• Bonus: Experience in robotics, SaaS and/or AI industries, programmatic advertising, influencer marketing, video marketing, A/B testing and multivariate testing

Who you are

You are a strategic, results-driven thinker who turns big-picture goals into actionable plans. With a keen focus on execution, you ensure every detail is accounted for. Highly organized
and adept at managing competing priorities, you thrive in both collaborative and independent settings. Your ability to plan, execute, and optimize
high-impact initiatives consistently drives measurable business outcomes.

Why Verity?

• A great engineering culture, including flat hierarchies, an open-door policy, and a focus on joint responsibility and mutual trust and support.
• Working with a skilled, high-achieving, experienced, and fun team—with lots of opportunities to develop your professional career and grow with the company.
• Flexibility of a hybrid work environment. You can arrange start and finish times around your life (picking up kids, walking the dog, training for your next marathon at lunch).
• Annual team-building events, quarterly and monthly get-togethers, knowledge-sharing talks, game nights, and more.
• 25 days of annual leave, employee stock ownership plan (conditions apply), variety of pension plans, and relocation packages.
• Welcoming office space complete with friendly team members, free snacks (fresh fruits, coffee, and more!), and fun activities—we’re dog-friendly!

Learn more about who we are, what we do, and how we think at www.verity.net

We strive to create an inclusive environment that empowers our employees. All qualified applications will receive consideration for employment without regard to race, nationality, religion, sexual orientation, gender, age, physical [dis]ability, gender identity or length of time spent unemployed.