Marketing Manager

About the role

At YOTEL, our mission is to challenge the status quo – it’s our DNA.

We are looking for a forward-thinking and creative marketing and communications professional to manage all marketing activities for HVGGE Place, supporting YOTEL’s global Brand team to build brand awareness throughout the region.

The Marketing Manager will be responsible for developing and executing the marketing, PR and partnerships strategy to grow the profile of HVGGE Place and YOTEL Geneva Lake, support the commercial goals and drive revenue. You’ll collaborate with the Meetings and Events and Food and Beverage teams to define and deliver tactics and activations to drive B2C and B2B awareness in the local Geneva, national and international markets. This will include managing the social media content strategy for local channels and developing a PR plan for media outreach in key feeder markets.

You’ll sit within the commercial function and work closely with the sales team to ensure the sales strategy is integrated into all marketing activity and to build relationships with local partners.

Based on-site at the hotel, you’ll be the YOTEL brand guardian, ensuring that YOTEL values are reflected throughout the guest journey, including (but not limited to) guest promotions, the property’s online presence, and identifying incremental revenue opportunities.

Reporting to the General Manager and supported by the HQ Brand and Marketing team, the Marketing Manager will serve as a key member of the hotel senior management team and have a major part in the opening of YOTEL Geneva Lake.

More specifically, responsibilities will include the following:

• You’ll be responsible for the marketing, PR and partnerships plan for the hotel.
• You'll work closely with the hotel sales team to deliver on-property and local activations
• Alongside the HQ brand and digital teams to define and deliver marketing tactics that will increase awareness for the hotel throughout Switzerland and key feeder markets (France, Germany, Benelux).
• You'll be responsible for supporting the success of our owned and earned channels supporting hotels, food & beverage, and meetings & events.
• You will sit within the commercial function and work closely with brand and ecommerce, as well as external partners and agencies, to improve and measure hotel channels.
• Alongside these key competencies, the incumbent of the role will be required to demonstrate the fundamentals of the company’s Value’s.

The skills we are looking for are:

• 5 years in a similar role in the hospitality industry
• Experience of working in hotel / food & beverage and or meetings / events / conference sectors
• Project management experience
• Excellent written English & French
• Marketing or PR experience in-house or agency
• Proven track record of developing and implementing a marketing / communications plan
• Demonstrable understanding of hotel, food and beverage, or meetings/events/conferences sectors
• Demonstrated project management experience involving complex projects with multiple internal and external stakeholders

Desired:

• Experience with CMS management and social media content platforms
• Network of local media and influencer contacts
• German language skills
• Excellent knowledge of Lake Geneva region

YOTEL Geneva Lake

YOTEL Geneva Lake has 237 rooms where design equals comfort in every one of our smartly designed rooms. Each equipped with YOTEL’s signature SmartBed – adjustable for relaxing, working or sleeping, every element of the room is sleek and modern. The hotel also offers a 24/7 fully equipped gym for hotel guests.

Mission Control (reception) is the hub of all activity at our hotel. Use our self-service kiosks to check-in and out under a minute or guests can speak to our always on-hand crew. We will also give local neighbourhood tips, emergency supplies and toiletries, or extra keys and towels. Available and ready to help 24/7.

At the heart of YOTEL Geneva Lake will be HYGGE, a one-of-a-kind entertainment, meeting, and co-working destination developed by the leading food and beverage operators in the Lake Geneva region, Caviar House Airport Premium - Switzerland. Covering over 2,000sqm (21,500 sqft), HYGGE will feature a indoor and outdoor Danish-inspired restaurant, bar, and café, cutting-edge meeting facilities, and ample co-working space. HYGGE will be a destination within a destination.

Featuring contemporary Nordic architecture, the space is designed to constantly evolve to accommodate everything from intimate dinners to large entertainment events, including sporting showcases, weddings, and product launches. Ideal for both business and leisure guests, regional commuters, and neighbourhood residents, it will become the ideal place to eat, meet, work and play.

About YOTEL

With 23 properties in sought-after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non-Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the Non-Stop.