Digital Acquisition Specialist (6 months Maternity Cover)
Publication date:
20 February 2025Workload:
100%Contract type:
Permanent position- Place of work:Geneva
Job summary
Join Explora Journeys, a new luxury travel brand, in Geneva! Be part of a vibrant team offering exciting opportunities and benefits.
Tasks
- Support B2C digital media campaigns across all markets.
- Assess performance of paid media and organic search channels.
- Collaborate with media agencies and marketing leads effectively.
Skills
- Minimum 2 years in Digital Advertising; Master's required.
- Fluent in English; proficiency in German, Italian, Spanish, or French.
- Familiar with SEMrush and Google Analytics.
Summary from the original job ad
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An exciting opportunity exists for a talented Digital Acquisition professional to join our newly created luxury travel brand “Explora Journeys” to support the development of our B2C digital media campaigns in all markets and our SEO action plan, and assess performances of those paid media and organic search channels. This role is based in the office out of our Headquarters in Geneva." />
JOB NUMBER: ADV05795
VACANCY NUMBER: ADV05797
SHARE: https://www.careers.msccruises.com/vacancy/ADV05797/digital-acquisition-specialist-6-months-maternity-cover-geneva
ORGANIZATION: MSC Cruises S.A.
BUSINESS AREA: Office
LINE MANAGER: B2C Digital Acquisition Lead
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
An exciting opportunity exists for a talented Digital Acquisition professional to join our newly created luxury travel brand “Explora Journeys” to support the development of our B2C digital media campaigns in all markets and our SEO action plan, and assess performances of those paid media and organic search channels. This role is based in the office out of our Headquarters in Geneva.
• Review the monthly media plans for the activated markets
• Track and measure our KPIs: awareness, website traffic, lead generation and booking conversions
• Prepare monthly reports of our key activations and share our results internally to the relevant stakeholders
• Validate the setup and launch of new digital campaigns in the activated channels (digital display, paid social, SEA)
• Brief new content creation for digital advertising and ensure the quality of our advertising content
• Manage the launch of new acquisition channels
• Challenge and work in close collaboration with our media agencies
• Work in close collaboration with our marketing leads in the key markets
• Minimum 2 years' experience in Digital Advertising
• Master degree in Business or Digital Marketing
• Fluent English. Professional command of one of the following languages : German, Italian, Spanish or French
• Experience with SEMrush and Google Analytics is an advantage
• Good knowledge of data visualization and dashboards platforms like Datastudio
• Experienced user of Excel and PowerPoint
Right to work in Switzerland
In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.
