Marketing Specialist (1-yr Contract)

1. MARKETING KNOWLEDGE

Demonstrate excellent knowledge and understanding of those sectors of the market relative to the business to ensure the company’s products achieve their maximum potential.

Main Activities:

• Establish and maintain accurate overall market information relating to size, trends, selling prices and promotional programs.
• Evaluate economic trends and changes in consumer demand.
• Monitor and analyze competitors’ activities, highlighting its potential impact on the business.
• Gather and analyze market & sales data
• Generate reports on marketing and sales metrics
• Perform clerical and administrative duties as needed

2. MARKETING PLANS/ACTIVITIES

Develop and recommend for marketing plans to achieve optimum sales and profitability within company guidelines.

Main Activities:

• Develop and implement marketing plans which include sales/profit objectives, strategies, tactics, sales and promotional budgets.
• Organize promotional campaigns and coordinate all aspects of product advertising including new product launch.
• Ensure attendance at conferences for achieving maximum market exposure within the constraints of the promotional budget.
• Participate in the process of determining price and volume discount policies.
• Collaborate to generate digital and print advertising material
• Cooperate with the marketing design and content teams

Requirements:

- Bachelor's degree at the minimum

- 0~5 years of experiences

- Proficiency in verbal and written English

- Proficient in Microsoft programs (esp. MS Excel)